June 19, 2019
Cablecos continue to grow with gigabit internet services and new SD-WAN products, with plans for security and other managed services. And channel partners appreciate recent intentions by cable providers to improve their channel presence and processes. Those are some of the findings from our ninth annual State of the Market Survey.
Other trends revealed: While channel partners continue to perceive cable as a business-class provider of connectivity, their perceptions of cable as a primary carrier declined for the third straight year. And also for the third straight year, they chose access to human sales support as the most important channel program attribute.
Takeaways for Your Business
In this report you can access the full results of our 2019 Cablecos & The Channel: State of the Market Survey and profiles of major cablecos. Find out:
How the services and products of major interest to channel partners align with cableco development plans
Where cablecos and channel partners are likely to find potential revenue growth
What cableco channel program attributes partners value most — and which ones need improvement
About the Author
Craig Leddy is a veteran cable industry writer, speaker and market analyst, and a contributing analyst for Light Reading and Heavy Reading, which are Informa properties. Leddy founded Interactive TV Works, a media consultancy, to promote understanding of advanced digital services. He is a former editor of Cablevision Magazine, senior analyst for The Myers Group and contributing editor for Multichannel News. He teaches the popular How Cable Works industry courses that include CTAM’s Advance Executive Education. He also founded and hosts the Interactive Case Competition, a leading case study contest for business students.
Read more about:Agents
You May Also Like