Future Success Strategies, Given Shifts in MSP Models

The pandemic accelerated technology, and MSP models. Here are strategies and what defines success in this new era.

Allison Francis

December 21, 2021

5 Slides

During the last decade, MSPs have gone through profound technological changes. This phenomenon, in tandem with – you guessed it – the pandemic, has brought about significant business model transitions.

For providers, business model transformation stems from a number of sweeping technology changes. Nothing new there. Historically, MSPs handled a variety of predetermined tasks to support their clients, But this is no longer enough — not by a long shot. Since the pandemic, organizations now must really home in on how to leverage their MSP’s technical expertise as they prepare for the next stage in their digital transformation journey.

We know security and cloud have been the main growth drivers for most MSPs over the past few years. But it is no longer just about offerings. It’s about the attention you pay, specialization and expertise.


Avertium’s Paul Caiazzo

“You cannot do everything, so a measure of success for us is committing our resources to deliver outcomes based on focused expertise,” says Paul Caiazzo, CISO, SVP corporate development, Avertium.

At this fall’s Channel Partners Conference & Expo, we conducted roundtables with channel experts addressing hot topics in areas such as cybersecurity, cloud and MSPs.

The shifting MSP model, technological changes, and what success looks and will look like given that shift, were among hot topics addressed during our roundtable with industry experts.

Panelists included:

Scroll through our slideshow above for highlights from this roundtable.

Want to contact the author directly about this story? Have ideas for a follow-up article? Email Allison Francis or connect with her on LinkedIn.

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About the Author(s)

Allison Francis

Allison Francis is a writer, public relations and marketing communications professional with experience working with clients in industries such as business technology, telecommunications, health care, education, the trade show and meetings industry, travel/tourism, hospitality, consumer packaged goods and food/beverage. She specializes in working with B2B technology companies involved in hyperconverged infrastructure, managed IT services, business process outsourcing, cloud management and customer experience technologies. Allison holds a bachelor’s degree in public relations and marketing from Drake University. An Iowa native, she resides in Denver, Colorado.

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