Focus on Partner Experience
“A better partner experience (PX) breeds better customer experiences. Creating a stronger engagement program for partners equips them with the tools to be the best influencers to customers. In 2022, I expect to see more (and more innovative) engagement programs with an emphasis on optimizing end-customer experiences. The cloud in particular will drive the need for change at all levels of channel organizations.” – Lana King, VP of partner programs, training & enablement, Mitel