Messaging Apps

CPaaS providers can grow their traffic and revenue over the next one to two years through messaging apps. Although most CPaaS vendors already offer messaging app APIs, the pandemic caused a surge in the adoption and use of messaging apps by consumers and enterprises. This created an even more responsive environment for messaging apps as a customer interaction channel.

“In addition, in 2021, Meta (formerly Facebook), the owner of three of the world’s largest messaging apps by monthly active users, introduced its Messenger API for Instagram and updated its WhatsApp Business API to make it easier for developers and brands to launch and run campaigns on WhatsApp. CPaaS vendors are vital channels by which Meta’s messaging app APIs will be exposed to enterprise customers,” the Omdia report authors wrote.