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ThreatLocker: Your Customers 'Aren't Fine' Just Because They Haven't Been AttackedThreatLocker: Your Customers 'Aren't Fine' Just Because They Haven't Been Attacked

Convincing customers they need cybersecurity can be the biggest challenge.

October 9, 2023

One of the most challenging parts of selling cybersecurity is convincing a customer that hasn’t been a victim of an attack, that they aren’t OK.

For many businesses, a cyberattack is in the offing, and they’ve just been fortunate to this point.

Get in on The New Style of Leadership. Register now for the No. 1 channel event for current and future leaders. Hear industry experts and meet with more than 150 sponsors and exhibitors serving the channel at the Channel Futures Leadership Summit, Oct. 30-Nov. 2, in Miami Beach.

Danny Jenkins, CEO of ThreatLocker, tackles that topic and more in this edition of Channel Futures TV, ahead of his keynote stage appearance at the Channel Futures Leadership Summit, Oct. 30-Nov. 2, in Miami. Jenkins will fill you in on the latest advancements in zero trust security in a presentation called “How to Write Malware and How to Protect.”

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About the Author(s)

James Anderson

James Anderson

Senior News Editor, Channel Futures

James Anderson is a news editor for Channel Futures. He interned with Informa while working toward his degree in journalism from Arizona State University, then joined the company after graduating. He writes about SD-WAN, telecom and cablecos, technology services distributors and carriers. He has served as a moderator for multiple panels at Channel Partners events.

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