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Threat intelligence company Recorded Future has rolled out its new Connect Program for VARs as it continues to grow to meet the rising demand for its offering across North America, Europe and Asia.

Partners that qualify for the Connect Program can offer their customers Recorded Future’s threat intelligence powered by patented machine learning. VARs can use Recorded Future’s “momentum and technology to create a net new revenue stream for growing their topline,” the company said.

Recorded Future’s David Sauer

David Sauer, Recorded Future’s director of global channels, tells Channel Partners his company has been informally building its partner community over the past two years. The company has 35 VARs, 15 MSSPs and 30 technology partners globally.

“We’ve been working mostly with technical partners and slowly building MSSP partners,” he said. “With the launch of the Connect VAR program we are expanding Recorded Future’s global reach and providing our Connect partners with the opportunity to get in on the next big thing. ​T​he program was created out of the demand to resell our product. That is why we are investing in the Connect Partner Program and are happy to formally announce the Connect VAR program.”

The program offers VARs: intelligence briefings from experienced analysts; access to research and insight; deal registration, margin and renewal discounts; product trials and resources; sales training, tools and support; technical support and resources; technical and sales certifications; and threat intelligence marketing campaigns and support.

The threat intelligence market is expected to hit $1.5 billion in 2018, and Gartner estimates that 60 percent of enterprises will utilize commercial threat intelligence services to help inform their security strategies by that same timeframe.

“Threat intelligence may be a new space for many of our partners so the Connect Program offers training, resources and support to help our partners learn about threat intelligence and how it can fit into their customers’ overall security posture,” Sauer said. “One of the many benefits of the Connect Program is offering technical training to partners. This allows a Connect partner to get access to our product and data. This provides our partners with access to the largest collection of threat data in real-time so they can showcase to their customers how to stay ahead of current and emerging threats.”

“Strategic partnerships with leading technology vendors such as Recorded Future are critical to the success of Red River and the security of our customers,” said Dominic Agostino, Red River’s partner alliance manager. “Joining the Connect Partner Program allows us to better serve our customers by helping to address increasingly complex threat intelligence challenges. Red River’s comprehensive arsenal of solutions and services which include critical data center, security, network infrastructure, collaboration and functional mobility challenges will be enhanced with the addition of the Recorded Solution partnership.”