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IT Nation Secure: MSPs Must Talk to SMB Customers About Cybersecurity

SMBs want MSPs to help them with cybersecurity, and they're willing to pay more for those that do.

Edward Gately

June 23, 2021

6 Slides

(Pictured above: ConnectWise’s Jason Magee speaks at the first day of IT Nation Secure.)

A big message at this week’s ConnectWise IT Nation Secure 2021 is MSPs need to start talking to their customers about cybersecurity or risk losing them to those who do.

IT Nation Secure has attracted 2,300 participants, including 1,800 virtually. The conference is one of the first in-person channel events. And attendees were more than happy to lose the masks and get back to in-person channel business.

Jason Magee is ConnectWise‘s CEO. He told attendees the COVID-19 pandemic and the switch to remote work provided the “perfect storm for threat actors to pounce.”

“We’re all at increasing risk,’ he said. “They’re moving at breakneck pace, so we have to work together to meet the challenges head on. We have the tools and solutions you need. We’ll help you get started and continue to grow.”

Eighty percent of SMBs globally are relying on MSPs to protect them, Magee said.

“You’re the heroes and the heroes of your clients,” he said. “When the world turned upside down, you helped them with new way of working and made it as secure as possible. ConnectWise will continue to work with others to give you the solutions you need.”

Over 5,300 solution provider partners are working with ConnectWise today, Magee said. And with recent acquisitions such as Perch, ConnectWise is making moves to become the “largest managed services provider.”

“We’re also working hard to move all of our offerings onto on single platform,” he said.

Magee also unveiled ConnectWise recover complete BDR, a comprehensive offering integrating multiple third-party backup vendors into the ConnectWise platform.

ConnectWise is offering enterprise solutions that MSPs’ SMB clients can “embrace and afford to invest in, and easily adopt,” Magee said.

Scroll through our gallery above for more highlights from IT Nation Secure.

Want to contact the author directly about this story? Have ideas for a follow-up article? Email Edward Gately or connect with him on LinkedIn.

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About the Author(s)

Edward Gately

Senior News Editor, Channel Futures

As news editor, Edward Gately covers cybersecurity, new channel programs and program changes, M&A and other IT channel trends. Prior to Informa, he spent 26 years as a newspaper journalist in Texas, Louisiana and Arizona.

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