https://www.channelfutures.com/wp-content/themes/channelfutures_child/assets/images/logo/footer-new-logo.png
  • Home
  • Technologies
    • Back
    • SDN/SD-WAN
    • Cloud
    • RMM/PSA
    • Security
    • Telephony/UC/Collaboration
    • Cable
    • Mobility & Wireless
    • Fiber/Ethernet
    • Data Centers
    • Backup & Disaster Recovery
    • IoT
    • Desktop
    • Artificial Intelligence
    • Analytics
  • Strategy
    • Back
    • Mergers and Acquisitions
    • Channel Research
    • Business Models
    • Distribution
    • Master Agents
    • Sales & Marketing
    • Best Practices
    • Vertical Markets
    • Regulation & Compliance
    • Diversity & Inclusion
  • MSSP Insider
  • MSP 501
    • Back
    • Apply Now
    • 2020 MSP 501 Rankings
    • 2020 Hot 101 Rankings
    • 2020 MSP 501 Report
  • Intelligence
    • Back
    • Galleries
    • Podcasts
    • Videos
    • From the Industry
    • Reports/Digital Issues
    • Webinars
    • White Papers
    • Channel Educational Series
  • EMEA
  • Channel Chatter
    • Back
    • People on the Move
    • New/Changing Channel Programs
    • New Products & Services
    • Industry Honors
    • Channel Convergence
  • Resources
    • Back
    • Advisory Boards
    • Industry Organizations
    • Our Sponsors
    • Content Resources
  • Awards
    • Back
    • 2021 MSP 501
    • Circle of Excellence
    • Excellence in Digital Services
    • Top Gun 51
  • Events
    • Back
    • CP Conference & Expo
    • Channel Evolution Europe
    • Channel Partners Event Coverage
    • Webinars
    • Industry Events
  • DE&I
Channel Futures
  • NEWSLETTER
  • Home
  • Technologies
    • Back
    • SDN/SD-WAN
    • Cloud
    • RMM/PSA
    • Security
    • Telephony/UC/Collaboration
    • Cable
    • Mobility & Wireless
    • Fiber/Ethernet
    • Data Centers
    • Backup & Disaster Recovery
    • IoT
    • Desktop
    • Artificial Intelligence
    • Analytics
  • Strategy
    • Back
    • Mergers and Acquisitions
    • Channel Research
    • Business Models
    • Distribution
    • Master Agents
    • Sales & Marketing
    • Best Practices
    • Vertical Markets
    • Regulation & Compliance
    • Diversity & Inclusion
  • MSSP Insider
  • MSP 501
    • Back
    • Apply Now
    • 2020 MSP 501 Rankings
    • 2020 Hot 101 Rankings
    • 2020 MSP 501 Report
  • Intelligence
    • Back
    • Galleries
    • Podcasts
    • Videos
    • From the Industry
    • Reports/Digital Issues
    • Webinars
    • White Papers
    • Channel Educational Series
  • EMEA
  • Channel Chatter
    • Back
    • People on the Move
    • New/Changing Channel Programs
    • New Products & Services
    • Industry Honors
    • Channel Convergence
  • Resources
    • Back
    • Advisory Boards
    • Industry Organizations
    • Our Sponsors
    • Content Resources
  • Awards
    • Back
    • 2021 MSP 501
    • Circle of Excellence
    • Excellence in Digital Services
    • Top Gun 51
  • Events
    • Back
    • CP Conference & Expo
    • Channel Evolution Europe
    • Channel Partners Event Coverage
    • Webinars
    • Industry Events
  • DE&I
    • Newsletter
  • REGISTER
  • MSPs
  • VARs / SIs
  • Agents
  • Cloud Service Providers
  • Channel Partners Events
 Channel Futures

Security


HP Partner First Gets More Friendly, Robust

  • Written by Lynn Haber
  • September 12, 2016
HP simplifies Partner First, adds solution selling specializations and social selling resources.

Lynn Haber**Editor’s Note: Click here for a list of August’s important channel-program changes you should know.** 

HP GLOBAL PARTNER CONFERENCE — HP Inc. (HP) on Monday announced changes and enhancements to its Partner First program that include simplification to the way HP measures partners, a reduction in partner tier levels from four to three, an expanded solutions track, and new marketing resources.

HP's Thomas JensenThe HP Global Partner Conference (GPC), this week in Boston, is the first since the company split into HPE and HP Inc. — it’s a combined event for partners.

In response to complaints about the complexity of how HP measures partners, the vendor has reduced by 60 percent the number of variables, or metrics, in its compensation model.

Also, going forward, Partner First will have a three-tier model – Platinum, Gold and Silver – eliminating the Business partner tier.

“This will allow us to become more focused, more dedicated and focus our efforts on where we have the highest impact and ability. We want to ensure that we are not spreading ourselves too thin but rather optimizing our engagement with partners,” said Thomas Jensen, head of worldwide channel sales strategy at HP.{ad}

At the same time, HP will increase its reliance on its distribution partners for partner engagement. Today, all HP product fulfillment goes through distribution; however, there was redundancy in go-to-market engagement among the partner tiers, according to the vendor. So now, HP will work with its Platinum, Gold and Silver partners for go-to-market while business partners and other sellers – of which there are about 100,000 worldwide who procure and resell but aren’t part of Partner First – will work with distributors for go-to-market engagement.

HP also expanded the number of specialties in its Solutions Track. Up until today, there were six specializations: Client Virtualization Specialist; Services Specialist; Managed Print Specialist; DesignJet Specialist; Graphics Specialist; and Technical Production Specialist.

Starting Nov. 1, new specializations include: Mobility Workspace; Device-as-a-Service; an expansion of the Managed Print Specialist; and, 3D Scanning and 3D Printing, with additional specializations on tap for later. HP is also looking into creating specializations for ….

{vpipagebreak}

… vertical markets, according to Jensen.

On the marketing front, HP announced two new initiatives: one to help partners with social selling, the other a redesign of co-marketing and demand-generation efforts.

HP introduced the new HP Social Media Center, a free benefit for partners that will help them generate leads and engage via social media. It’s a system that provides B-B content around security, mobility, education, and content.

“The goal is to help partners expand their digital footprint[s] in social media,” said Vincent Brissot, head of worldwide channel marketing at HP.

The Social Media Center is set to launch first in the U.S. and Canada, followed by the U.K, Latin America and other regions by Nov. 1.

HP’s Co-Marketing Zone (CMZ), a one-stop portal for HP authorized partners to access and create customized co-branded marketing materials, also got some love on Monday with the introduction of Co-Marketing Zone Plus.

The new end-to-end portal allows partners to create, run and activate campaigns within the system, simplifying the process.

Partners will also find a new tool that measures the response rate on campaigns and tracks the effectiveness of campaigns.

Tags: Agents Business Models Mobility & Wireless New/Changing Channel Programs Security

Related


  • Business handshake
    Ujet, Peerless Network Enter Master Agent Agreements with PlanetOne, Intelisys
    Ujet’s channel partner program supports strategic business partnerships, master agents and integrators.
  • Channel Chief Nameplate
    AT&T, Telarus, MicroCorp Vet to Lead RSI's Channel
    The MSSP entered the channel in early 2019.
  • Merge road sign
    Agents Voice Concerns, Hopes for Master Agent Consolidation
    Subagents weigh in on how mergers and acquisitions could impact them long-term.
  • Cloud on mobile devices
    AT&T Adds Mobile Cloud PBX to RingCentral-Powered Collaboration Solution
    The carrier has been partnering with RingCentral around unified communication for several years.

Leave a comment Cancel reply

-or-

Log in with your Channel Futures account

Alternatively, post a comment by completing the form below:

Your email address will not be published. Required fields are marked *

Related Content

  • SASE Takes: Service Providers Mull SD-WAN Complexity as Comcast, Versa Enhance AI Capabilities
  • T-Mobile 5G Network to Augment Lumen's Edge Computing Platform
  • T-Mobile Acquisition Fallout: Shentel Wireless Job Cuts Create 'Disruption and Uncertainty'
  • AireSpring Partners Get Additional Support from Axis, Star2Star, TPx Vets

Galleries

View all

AppSmart Agents Embrace Cross-Selling, Add Energy, Cloud Solutions

April 21, 2021

Industry Perspectives

View all

What the Recent Microsoft Exchange Vulnerabilities Mean for Channel Partners

April 21, 2021

Annual MSP Benchmark Survey Reveals Remote Work Still a Top Challenge

April 20, 2021

Why Digital Transformation Is the ‘Invisible Hand’ of Our Time

April 19, 2021

Webinars

View all

What to Look For: 2021 Threat Report

April 22, 2021

Health Care and SD-WAN: A Seller’s Guide

April 27, 2021

How MSPs Can Leverage SOCaaS to Improve Security & Grow Revenue

May 4, 2021

White Papers

View all

Hacker Personas: A Deeper Look into Cybercrime

April 20, 2021

Carbonite Data Protection and Cyber Resilience

April 15, 2021

Top Tips: How Resellers Can Leverage Rackspace to Enhance Customer’s Cyber Security Protection with Microsoft 365 Security

March 30, 2021

Upcoming Events

View all

Channel Partners Conference & Expo

November 1, 2021 - November 4, 2021

MSP Summit

November 1, 2021 - November 2, 2021

Channel Evolution Europe

November 30, 2021 - December 1, 2021

Videos and Fastchats

View all

ACC’s Nancy Ridge on Gender Diversity in the Channel

5 Reasons Diversity, Equity and Inclusion Is Important

April 14, 2021

Five9 Shares Insights on Implementing a DE&I Strategy

April 13, 2021

FASTCHAT: How Fortinet Reduces Complexity Through Networking, Security

March 31, 2021

Twitter

ChannelFutures

.@pulsesecure #VPN hack prompts federal emergency directive. dlvr.it/Ry9TWn https://t.co/5KKQWvGYRN

April 21, 2021
ChannelFutures

Channel partners shared their stories of evolution at #AppSmartUnleash. @AppSmartcom dlvr.it/Ry9NM6 https://t.co/UMmchLvpfj

April 21, 2021
ChannelFutures

What do #MicrosoftExchange vulnerabilities mean for #ChannelPartners?@Sophos #security #cybersecurity… twitter.com/i/web/status/1…

April 21, 2021
ChannelFutures

.@AppSmartcom touted its platform at its #AppSmartUnleash event. dlvr.it/Ry5SSF https://t.co/RQdXFffe9N

April 20, 2021
ChannelFutures

.@digicert Security Summit highlights growth, innovation amid #COVID19. dlvr.it/Ry5SNP https://t.co/g1yFRHHjKa

April 20, 2021
ChannelFutures

Congrats to @CatSolazzo on her new #marketing gig at @Tech_Data. The channel knows her well from #IBM.… twitter.com/i/web/status/1…

April 20, 2021
ChannelFutures

.@OtavaLLC unveils #partnerprogram enhancements. #cloud dlvr.it/Ry4g4t https://t.co/D9dUuezdn9

April 20, 2021
ChannelFutures

#MSP business is still strong & growing @KaseyaCorp 2021 benchmark survey #digitaltransformation #remotework… twitter.com/i/web/status/1…

April 20, 2021

MSSP Insider

Business advice for MSSPs and news from the broader security channel.

Newsletters and Updates

Sign up for The Channel Report, Channel Futures Update, MSP 501 Newsletter and more.

Live Channel Events

Get the latest information on the next industry-leading Channel Partners event.

Galleries

Educational slide shows and images from live events.

Media Kit And Advertising

Want to reach our audience? Access our media kit.

DISCOVER MORE FROM INFORMA TECH

  • Channel Partners Events
  • Telecoms.com
  • MSP 501
  • Black Hat
  • IoT World Today
  • Omdia

WORKING WITH US

  • Contact
  • About Us
  • Advertise
  • Newsletter

FOLLOW Channel Futures ON SOCIAL

  • Privacy
  • CCPA: “Do Not Sell My Data”
  • Cookie Policy
  • Terms
Copyright © 2021 Informa PLC. Informa PLC is registered in England and Wales with company number 8860726 whose registered and Head office is 5 Howick Place, London, SW1P 1WG.
This website uses cookies, including third party ones, to allow for analysis of how people use our website in order to improve your experience and our services. By continuing to use our website, you agree to the use of such cookies. Click here for more information on our Cookie Policy and Privacy Policy.
X