A multi-level security approach not only protects your customers to the max, but also boosts your valued partner proposition significantly.

Kaspersky Guest Blogger

September 3, 2020

4 Min Read
Security Services
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Cybercrime damage costs are predicted to hit $6 trillion annually by 2021 … Your customers need you. Some MSPs are daunted by selling cybersecurity, while others underestimate it. The fact is, the cyberthreat landscape has never been more volatile or diverse, and now is a great time for MSPs to broaden their product portfolio and build a multi-level security services offering.

Most threats are commodity threats involving tools and techniques that are easy to use, cheap and readily available to buy online. Protection against these threats should be a given. But what about advanced threats involving tools and techniques developed by highly skilled specialists, with focused intent and purpose, that require significant expertise to deal with? Protecting against these requires a 360-degree view into the advanced tactics and tools used by skilled cybercriminals.

If they’re not already doing so, MSPs should be thinking very seriously about the advanced solutions they should be offering their customers: A multi-level security services approach not only protects your customers to the max, but also boosts your value proposition.

Here are some of the key technologies and capabilities that help deliver the 360-degree view your customers need, and that should form part of any intelligent multi-level security services offering.

  • EPP and an appropriate EDR: Endpoint protection is a must. At the same time, EDR is a hot topic right now, and with good reason–it’s closely linked with endpoint protection, and endpoints are still the main target for cybercriminals. While EDR is a powerful tool that helps highly skilled security professionals hunt for advanced threats in networks they protect or provide a managed service for, it’s not great for businesses that don’t have this level of expertise in-house. These businesses need an EDR tool that acts as an extension of the EPP, with complementary workflow and a unified web-based console and simple-yet-effective tools. Key EDR capabilities in this class include deep visibility, simplified root cause analysis and comprehensive automated response actions. Whatever your different customers’ level of security maturity, they need EDR–just make sure it’s the right kind for them.

  • Sandbox: Antivirus engines can only stop known threats, and sophisticated threat actors use state-of-the-art techniques to dodge them. Immediate threat detection capabilities are crucial for rapid, effective response. Sandbox helps to make intelligent decisions based on a file’s behavior while simultaneously analyzing process memory, network activity, Sandbox is a super-efficient way for your customers to get a handle on advanced, targeted threats–and its technologies have the added benefit of increasing the cost for an attacker of carrying out an attack, which is a big deterrent. Giving your customers the choice of on-premises or cloud sandbox is another way to ensure they get exactly what works best for them.

  • Up-to-the-minute threat data feeds: Without context and actionable intelligence, data is of limited value. Near real-time, immediately actionable cyberthreat data from threat data feeds significantly improves your customers’ forensic capability to deal with known, unknown and developing threats.

  • Tailored MDR: Businesses have never been more reliant on IT, but not every organization has the resources or in-house expertise to monitor and hunt for threats, let alone respond to them. A fully managed and personalized MDR solution gives your customers peace of mind, taking responsibility for handling the growing volume of threats from detection through to remediation. It substantially reduces the overall impact of any incident and also reduces security costs.

 Security awareness training: Even the most advanced protection technologies need humans to play ball at least some of the time. But without the necessary changes in behavior, human error will continue to be a thorn in the side of your customers whose staff behave carelessly. The right security awareness training ensures that costly security mistakes at work are avoided, and training that’s easy to implement and manage is a great “door opener” with new customers.

All your customers are different and have varying levels of security maturity. By offering multi-level security services, you open up new revenue streams and become a trusted security advisor. The onus is on you to talk to your vendor partners and see how many of these boxes they tick.

If these security capabilities are relevant to your customers, get in touch with Kaspersky to find out how we can add value to your MSP practice.

This guest blog is part of a Channel Futures sponsorship.

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