Forcepoint Advantage modernizes enterprise security pricing.

Edward Gately, Senior News Editor

February 24, 2020

2 Min Read
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Forcepoint has new security subscription services delivering all-you-can-consume access, unlimited growth and support across the company’s protection solutions.

Forcepoint Advantage offers a single per-user subscription program across the endpoint, network, cloud and entity behavior analytics. This eliminates the need to license and manage separate point products — such as a firewall, web gateway, cloud access security broker (CASB) and data loss prevention (DLP).

Ravi Srinivasan, Forcepoint vice president, tells us there were three primary drivers for introducing Forcepoint Advantage. Those include: growing market demand for organizations seeking security solutions that could address broader use cases; the complexity faced by the enterprises to buy, implement and maintain multiple point product vendor relations; and the lack of transparency in those point product pricing models, even in a security-as-a-services model.


Forcepoint’s Ravi Srinivasan

“This promoted Forcepoint to introduce Forcepoint Advantage, modernizing enterprise security pricing with the required security solutions to solve broader security use cases,” he said.

Forcepoint Advantage will help partners create new business opportunities, especially in the area of protecting data wherever it’s used (on premises or in the cloud) and protecting any access to cloud (branch offices or remote users), Srinivasan said.

“Partners can benefit from the disruptive, single-subscription pricing model to introduce Forcepoint solutions to address broader enterprises security needs,” he said. “For example, partners can lead with Forcepoint Advantage to unify the necessary data security controls to protecting data wherever it’s used with converged a data protection solution. This means expanded opportunities for partners.”

Instead of promoting a point product like next-generation firewall for protecting network on the edge of the enterprise, partners can leverage Forcepoint Advantage to help enterprises protect all access to cloud, from enterprise, branch offices and remote users connecting to public, private and hybrid clouds, “thus differentiating from point vendors that are either a firewall-only vendor or secure web gateway vendor, or CASB vendor,” Srinivasan said.

Organizations garner the “most flexible” enterprise deployment model available to cover unlimited user growth, whether through organic business expansion or mergers and acquisition, over the term of the relationship, according to Forcepoint.

“Forcepoint recognizes that solving today’s most pressing security problems requires tight integration of capabilities that cross traditional point product boundaries,” said Matthew Moynahan, Forcepoint’s CEO. “We are committed to being a true security partner by driving convergence across the security stack and returning value back to our customers in the form of dramatically reduced licensing costs and lower operational burden for their already resource constrained security teams. Every user on today’s enterprise network must be protected, and we are committed to making it affordable for our customers to do so through programs such as Forcepoint Advantage.”

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About the Author(s)

Edward Gately

Senior News Editor, Channel Futures

As news editor, Edward Gately covers cybersecurity, new channel programs and program changes, M&A and other IT channel trends. Prior to Informa, he spent 26 years as a newspaper journalist in Texas, Louisiana and Arizona.

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