Barracuda is stressing the partner multiplier to generate more revenue for partners.

Edward Gately, Senior News Editor

June 13, 2023

6 Slides

Barracuda on Tuesday kicked off Discover 23, its first annual Americas partner summit, with news that it’s expanding its channel team to provide more support for partners.

The conference is taking place this week in Denver. Barracuda is celebrating its 20-year anniversary with 150 key partners.

At Discover 23, Barracuda is showcasing its latest innovations in email protection, application and cloud security, data protection and network security.

Barracuda Details Partner Investments at Discover 23

Jason Beal, Barracuda’s vice president of worldwide partner ecosystems, said his company is expanding its channel team to better support and assist partners.

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Barracuda’s Jason Beal

“I’m seven months now into the job, but I represent an investment by the company in our global channel strategy and working with partners,” he said. “We also will be announcing on stage the addition of Maria Martinez. She is in week seven as a new vice president of channels for the Americas. We also are announcing Karen Ward, who is running our vice president of MSP sales.”

Barracuda also is hiring a global director of partner technical enablement, Beal said.

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Barracuda Networks’ Maria Martinez

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Barracuda’s Karen Ward

“On our website, you can see we have five open positions in the United States alone for channel sales executives to work directly with our partners and to help them with technical enablement,” he said. “And then you’ll also see on the external website that we have outside and inside channel managers that we’re adding, All of these resources are meant to just get closer to our partners, make it easy for our partners to do business with and have the support that they need to expand the partnership.”

Barracuda is also sharing details of additional partner program investments. It plans to launch a new partner program, that will combine its VAR and MSP partners for the first time, this fall.

See our slideshow above for more from Barracuda Discover 23.

Want to contact the author directly about this story? Have ideas for a follow-up article? Email Edward Gately or connect with him on LinkedIn.

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About the Author(s)

Edward Gately

Senior News Editor, Channel Futures

As news editor, Edward Gately covers cybersecurity, new channel programs and program changes, M&A and other IT channel trends. Prior to Informa, he spent 26 years as a newspaper journalist in Texas, Louisiana and Arizona.

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