CPX 360: Check Point Unveils New Logo, 2022 Goals For Growth

Thousands of partners brought new customers to Check Point last year.

Edward Gately, Senior News Editor

January 26, 2022

6 Slides

Check Point Software Technologies‘ CPX 360 2022 Americas summit kicked off Tuesday with the unveiling of the company’s new logo. This is the first major logo change in over 25 years.

Tuesday’s virtual event was for Check Point partners and employees. The full CPX 360 event kicks off Wednesday with a keynote by Gil Shwed, Check Point’s founder and CEO.

Frank Rauch is Check Point’s head of worldwide channel sales. He said the theme of this year’s CPX 360 is “you deserve the best security.”


New Check Point logo

“When we say ‘you,’ I think that means a number of different things,” he said. “One, obviously, it’s intended for customers, but the other thing it really means is our partners. And obviously, when you’re talking about the best security, the intuitive answer becomes the best technology. But realistically, it’s the best channel program. It’s the best channel coverage. It’s the best channel investment and the best channel profitability.”

Also this week, Check Point will announce its latest technology updates and innovations. Earlier this month, it announced it has extended the Check Point Quantum portfolio with Quantum Lightspeed Firewalls. Check Point said the firewalls deliver 10 times lower latency and five times faster security throughput, while also delivering 20 times better price-performance than competing solutions.

Scroll through our slideshow above for a Q&A with Rauch and more on CPX 360.

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About the Author(s)

Edward Gately

Senior News Editor, Channel Futures

As news editor, Edward Gately covers cybersecurity, new channel programs and program changes, M&A and other IT channel trends. Prior to Informa, he spent 26 years as a newspaper journalist in Texas, Louisiana and Arizona.

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