The company’s commitment to a channel-only sales model was the foundation for adding industry-first partner benefits.

Claudia Adrien

February 25, 2022

2 Min Read
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Adlumin, the managed security services platform, has launched its newly enhanced Adlumin Advantage MSP program. The program encourages partners to take their cybersecurity journey to the next level, the company said.

Through the program, partners can attract new customers by delivering value-added services., Adlumin noted.

The company’s MSP program allows partners to enter at any level of cybersecurity technical competency. Partners can also have any range of IT service delivery expertise. They set their own pace through enhancing their cybersecurity managed services practice.


Adlumin’s Christopher Joe

Christopher Joe is vice president of national channels at Adlumin.

Here’s our most recent list of important channel-program changes you should know.

“IT technology providers are looking to add recurring revenue to help fund their near-and long-term business objectives with confidence only recurring revenue can provide,” Joe said. “We want partners to know that Adlumin will be their trusted companion through the creation or enhancement of their cybersecurity service delivery practice.”

Channel-Only Sales Model

Adlumin’s commitment to a channel-only sales model was the foundation for adding innovative partner benefits. A few of those include aggregated MSP pricing, monthly invoicing, renewal protection and quarterly business-level rebates. Other benefits include sales and system engineering (SE) cash rewards that the company pays out equally. Adlumin has a reciprocal opportunity development that it internally measures. Partners have direct access to technical support resources.

Jim Adams is senior vice president of sales and channels at Adlumin.

“Adlumin offers a managed security services platform with XDR and SOAR capabilities, giving partners and their customers full visibility into their IT environment,” Adams said. “We have built a unique solution and program that focuses on building, expanding and protecting the partner’s business and brand.”

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About the Author(s)

Claudia Adrien

Claudia Adrien is a reporter for Channel Futures where she covers breaking news. Prior to Informa, she wrote about biosecurity and infectious disease for a national publication. She holds a degree in journalism from the University of Florida and resides in Tampa.

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