**Editor’s Note: Click here for our most recent list of important channel-program changes you should know.**

BullsEye Telecom is now a Telarus supplier.

The master agent added the Michigan-based provider, which offers telecommunication services like broadband aggregation, SD-WAN and VoIP. BullsEye says it also has a growing professional services unit for phone, data and internet.

Telarus’ Adam Edwards

“Business communications are constantly evolving, and we are excited to add BullsEye and its expertise in telecommunications solutions – from VoIP to broadband – to our network,” Telarus CEO Adam Edwards said.

Telarus benefits from an increased portfolio. Edwards spoke last week about the importance of product expansion and specialization — one of the reasons why Telarus purchased CarrierSales.

BullsEye benefits from 4,000 Telarus sales partners potentially selling its products and services.

BullsEye’s Mark Sondergaard

“This partnership is a win-win for both organizations. It will help expand the market reach of BullsEye while further enhancing the Telarus telecommunications portfolio,” said Mark Sondergaard, national director, channel sales, for BullsEye Telecom. “We look forward to the opportunity to provide the Telarus Partner Network with our communication solutions that are geared toward delivering increased efficiency, reliability and scalability, while reducing overall costs.”

BullsEye executives said in an April interview that although the company is well known for POTS aggregation, SD-WAN and VoIP are two growing components of its portfolio.

The announcement comes a week after Telarus’ annual partner conference, which it hosted in Boca Raton, Florida. Our gallery of the event includes several updates from Telarus about its channel strategy.