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ServiceKey is an Independent Service and Maintenance Organization (ISMO) offering I.T.

Joe Panettieri

January 3, 2010

2 Min Read

ServiceKey Logo

ServiceKey Logo

ServiceKey is an Independent Service and Maintenance Organization (ISMO) offering I.T. support services such as onsite maintenance, field service, help desk, parts logistics and hosted services branded for our partners.  With more than 25 years of experience in channel management and strategies, ServiceKey designs its services and software-as-a-service offerings to provide optimal support to organizations with mission-critical and business-critical IT infrastructures, while increasing channel partner revenue and profitability.

ServiceKey helps VAR’s, MSP’s, OEM’s and Integrators by allowing them to offer as much or as little support to customers as they need branded on behalf of the partner.  VAR’s can support customers who simply want 24/7 help desk support across all sites, as well as customers who specify next-day onsite troubleshooting for some locations and four-hour service at others. ServiceKey also allows you to offer SLAs designating the type of service and length of contract term, as well as the addition of new equipment at any time.

In today’s channel, partners face increasing pressures from shrinking margins and quota-minded original equipment manufacturers (OEMs), especially with fluctuations in U.S. economic health. To sustain or even grow revenues, channel members need to pursue residual income streams by implementing a new approach to selling information technology (IT) maintenance and support services. Becoming a certified Independent Service and Maintenance Organization (ISMO) helps your channel company create a highly credible and often lucrative way to capitalize on existing business and capture new customers.

Adding or increasing support services is a natural compliment to equipment, software and existing services sales, as well as an opportunity to up sell current customers, however, most channel companies do not have the resources or expertise to offer a broad range of support services to their customers. Until now, this has left them dependent on selling services provided by OEMs or third-party service providers, who may even at some point, circumvent the reseller to capture end-user sales directly. In addition, an OEM may terminate its relationship with a reseller if hardware sales quotas are not met, taking the service level agreements (SLAs) and renewal revenue with it.

ServiceKey offers value:

  • Brand services under your own name

  • Own the SLA, as well as its residual revenue stream

  • Offer multi-platform expertise

  • Expand geographical reach

  • Customize services to meet specific customer needs

  • Motivate sales staff with training and marketing collateral

To capture large accounts, a channel participant should also be able to offer flexible programs down to the equipment level, not just the site level. With ServiceKey, your business can support a customer’s need for different service levels on thousands of pieces of equipment. Providing such a high level of support attracts larger customers by saving them money and time.

For more revenue generating solutions, contact ServiceKey at 1-866-441-0496 or visit www.servicekeytss.com.

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About the Author(s)

Joe Panettieri

Former Editorial Director, Nine Lives Media, a division of Penton Media

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