He's a familiar face to the folks at our brand.

James Anderson, Senior News Editor

March 28, 2019

2 Min Read
New hire

Brian Snortheim is returning to the world of cable.


Spectrum Enterprise’s Brian Snortheim

Spectrum Enterprise announced Thursday that Snortheim is joining their team as director of enterprise channel sales. He’ll lead the company’s Southeast channel sales force.

“Brian will be an integral member of the channel leadership team and will help bolster the team’s position as a winning sales organization across the nation,” the company said.

He joins after a stint at Avaya, where he helped the UCaaS company develop its partner program. His role leading agent channel marketing put him in charge of bringing the vendor’s cloud-first message to master agencies and distributors like Jenne and Telarus.

But Snortheim’s most formative career experience was his 15-year tenure with Time Warner Cable Business Class. He wore a variety of hats over the years but spent nine years as the national director of indirect channel marketing. He interacted with agents, resellers and referral partners during that period.

Here’s our list of channel people on the move in February.

Spectrum Enterprise is a subsidiary of Charter Communications, which acquired Time Warner Cable in 2016. The cable giant brought together TWC and Bright House Networks for a combined $71 million. Snortheim left TWC later that year.

He is well known to the Channel Partners crew, having served as its vice president of sales from 2016 to 2018. He has also served on the Channel Partners Advisory Board.

Spectrum earlier this month unveiled its new SD-WAN service. The platform utilizes the company’s fiber network, which has been an area of success for Spectrum.

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About the Author(s)

James Anderson

Senior News Editor, Channel Futures

James Anderson is a news editor for Channel Futures. He interned with Informa while working toward his degree in journalism from Arizona State University, then joined the company after graduating. He writes about SD-WAN, telecom and cablecos, technology services distributors and carriers. He has served as a moderator for multiple panels at Channel Partners events.

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