CrowdStrike has hired SentinelOne vets Daniel Bernard and Raj Rajamani to continue growth across the company’s channel and small business segments.

CrowdStrike’s Daniel Bernard

Bernard’s new role is CrowdStrike‘s chief business officer and Rajamani is chief product officer of data, identity, cloud and endpoint (DICE). Bernard will report directly to CrowdStrike founder and CEO George Kurtz. Rajamani will report to CrowdStrike’s chief product and engineering officer Amol Kulkarni.

Bernard is responsible for driving revenue from CrowdStrike’s global channel, and accelerating momentum in CrowdStrike’s partner ecosystem. Michael Rogers, CrowdStrike’s vice president of global alliances, will report directly to Bernard, with all channel, alliances and business development-related revenue and functions rolling up under Bernard.

Bernard will also lead CrowdStrike’s overall SMB go-to-market (GTM) strategy and growth initiatives, including its ecommerce business.

Prior to joining CrowdStrike, Bernard was chief marketing officer at SentinelOne. There, he transformed the company’s brand and market awareness.

Doubling Down on Channel

“Doubling down on the channel and bringing CrowdStrike into new markets will drive continued growth,” Bernard said. “George has assembled a stellar team that wins. And I’m excited to join CrowdStrike for its next growth chapter.”

CrowdStrike’s Raj Rajamani

In his new role, Rajamani is responsible for product strategy, management and delivery across CrowdStrike’s core platform offerings. Prior to joining CrowdStrike, he served in key product and technology leadership roles at McAfee, Marketo, Cylance and most recently SentinelOne. There, he was chief product officer.

“Having worked both with and against George and team over the years, CrowdStrike has been a company I’ve long respected and admired,” Rajaman said. “CrowdStrike set the bar for the extended detection and response (XDR) era. And I am incredibly excited to have the opportunity to keep raising it higher. And that’s exactly what we’re going to do.”