https://www.channelfutures.com/wp-content/themes/channelfutures_child/assets/images/logo/footer-new-logo.png
  • Home
  • Technologies
    • Back
    • SDN/SD-WAN
    • Cloud
    • RMM/PSA
    • Security
    • Telephony/UC/Collaboration
    • Cable
    • Mobility & Wireless
    • Fiber/Ethernet
    • Data Centers
    • Backup & Disaster Recovery
    • IoT
    • Desktop
    • Artificial Intelligence
    • Analytics
  • Strategy
    • Back
    • Mergers and Acquisitions
    • Channel Research
    • Business Models
    • Distribution
    • Technology Solutions Brokerages
    • Sales & Marketing
    • Best Practices
    • Vertical Markets
    • Regulation & Compliance
  • MSP 501
    • Back
    • MSP 501 Rankings
    • NextGen 101 Rankings
  • Intelligence
    • Back
    • Galleries
    • Podcasts
    • From the Industry
    • Reports/Digital Issues
    • Webinars
    • White Papers
  • Channel Futures TV
  • EMEA
  • Channel Chatter
    • Back
    • People on the Move
    • New/Changing Channel Programs
    • New Products & Services
    • Industry Honors
  • Resources
    • Back
    • Channel Futures 20: Top Tech Providers
    • Advisory Boards
    • Industry Organizations
    • Our Sponsors
    • Advertise
    • 2023 Editorial Calendar
  • Awards
    • Back
    • 2022 MSP 501
    • Channel Influencers
    • Circle of Excellence
    • DE&I 101
    • Technology Advisor 101 (TA 101)
    • Channel Leaders Lists
  • Events
    • Back
    • 2023 Call for Speakers
    • CP Conference & Expo
    • MSP Summit
    • Channel Partners Europe
    • Channel Partners Event Coverage
    • Webinars
    • Industry Events
  • About Us
  • DE&I
Channel Futures
  • NEWSLETTER
  • Home
  • Technologies
    • Back
    • SDN/SD-WAN
    • Cloud
    • RMM/PSA
    • Security
    • Telephony/UC/Collaboration
    • Cable
    • Mobility & Wireless
    • Fiber/Ethernet
    • Data Centers
    • Backup & Disaster Recovery
    • IoT
    • Desktop
    • Artificial Intelligence
    • Analytics
  • Strategy
    • Back
    • Mergers and Acquisitions
    • Channel Research
    • Business Models
    • Distribution
    • Technology Solutions Brokerages
    • Sales & Marketing
    • Best Practices
    • Vertical Markets
    • Regulation & Compliance
  • MSP 501
    • Back
    • MSP 501 Rankings
    • NextGen 101 Rankings
  • Intelligence
    • Back
    • Galleries
    • Podcasts
    • From the Industry
    • Reports/Digital Issues
    • Webinars
    • White Papers
  • Channel Futures TV
  • EMEA
  • Channel Chatter
    • Back
    • People on the Move
    • New/Changing Channel Programs
    • New Products & Services
    • Industry Honors
  • Resources
    • Back
    • Channel Futures 20: Top Tech Providers
    • Advisory Boards
    • Industry Organizations
    • Our Sponsors
    • Advertise
    • 2023 Editorial Calendar
  • Awards
    • Back
    • 2022 MSP 501
    • Channel Influencers
    • Circle of Excellence
    • DE&I 101
    • Technology Advisor 101 (TA 101)
    • Channel Leaders Lists
  • Events
    • Back
    • 2023 Call for Speakers
    • CP Conference & Expo
    • MSP Summit
    • Channel Partners Europe
    • Channel Partners Event Coverage
    • Webinars
    • Industry Events
  • About Us
  • DE&I
    • Newsletter
  • REGISTER
  • MSPs
  • VARs / SIs
  • Agents
  • Cloud Service Providers
  • Channel Partners Events
 Channel Futures

People on the Move


Shutterstock

Hired

Barracuda Hires Kaseya, Datto Alum as Head of Business Development, Alliances

  • Written by Christine Horton
  • March 29, 2022
“Barracuda [has] new narratives, new tools and new conversations,” says channel veteran Phil Samson.

Barracuda Networks is focusing on the EMEA MSP landscape with the appointment of channel veteran, Phil Sansom.

Sansom joins as new director business development and alliances at Barracuda MSP, the MSP-dedicated business unit of Barracuda Networks.

“Sansom will help extend Barracuda’s channel presence initially across EMEA,” said the company.

It added that the appointment “will enable Barracuda to remain focused on the ongoing success of their MSPs.”

“[He] will be focusing on the channel business, building Barracuda’s momentum in the landscape, and assisting partners and their customers on their cybersecurity journey,” the company added.

Sansom joins Barracuda from Continuity Marketing, but was previously EMEA managing director for IT Glue and channel development director for Datto. He also had a long tenure at Kaseya, where he became SVP, EMEA channel sales.

Barracuda MSP's Phil Sansom

Barracuda MSP’s Phil Sansom

“Barracuda was a reminder of the first part of my journey in the MSP world with Kaseya in 2003,” said Samson. “Back then we were telling the MSP world how to do things differently, how to change their tactics for the evolving landscape. Over the last few years there has been a need to differentiate yourself within such a crowded MSP market. Barracuda is reigniting this — they are reverting back to the beginning, with new narratives, new tools and new conversations.”

“It’s not just about selling software with Barracuda; it’s about making a difference, and changing the MSP marketplace, a real train-the-trainer approach. Across the business as a whole, this enthusiasm is emulated by the entire team,” said Sansom. “It’s time for us to become the vendor in disguise and continue to push our mission to be the voice that MSPs need.”

MSPs Need to Be Cybersecurity-Centric

“Adding Phil to the team is just another step toward our continued innovation in the MSP landscape,” said Jason Howells, VP, MSP international sales at Barracuda MSP.

Here’s our list of channel people on the move in February.

“We know that MSPs need to be more cybersecurity-centric moving forward. At Barracuda we are continuing to grow with the support of people like Phil and our amazing partners. We’re excited to see what the future holds after a stellar year.”

Want to contact the author directly about this story? Have ideas for a follow-up article? Email Christine Horton or connect with her on LinkedIn.

 

Tags: MSPs Channel Chatter EMEA People on the Move Security Strategy

Most Recent


  • how to sell more
    Learn How to Sell More Solutions to Clients
    A conversation with MSP Marketing Edge's Paul Green.
  • Partner Program
    Coalesce Partners Gain Revamped Partner Program with Expanded Training, Resources
    Coalesce's data transformation solution is built exclusively for Snowflake Data Cloud.
  • ransomware attacks
    Survey: Backups Are Prime Targets for Ransomware Attacks, Most Remain Exposed
    Veeam’s 2023 Ransomware Trends Report shows many pay ransom but don’t always recover.
  • call for speakers
    Channel Futures Leadership Summit Call for Speakers Open
    Speaker applications for “The New Style of Leadership” are open until July 3.

Leave a comment Cancel reply

-or-

Log in with your Channel Futures account

Alternatively, post a comment by completing the form below:

Your email address will not be published. Required fields are marked *

Related Content

  • Windstream''s Buddy Bayer
    Channel People on the Move: Windstream, Vonage, Datto, Barracuda, More
  • Bluewave Technology Group Taps Curt Allen for Advisory Role
  • Artificial intelligence (AI), machine learning
    Ingram Micro Gets a Digital Makeover with AI, Machine Learning
  • New hire
    Vectra AI Hires Sectigo Vet to Lead Americas Partner Sales

Upcoming Events

View all

Channel Partners Europe

June 13, 2023 - June 14, 2023

Channel Futures Leadership Summit

October 30, 2023 - November 2, 2023

Channel Partners Conference & Expo

March 11, 2024 - March 14, 2024

Galleries

View all

Survey: Backups Are Prime Targets for Ransomware Attacks, Most Remain Exposed

May 26, 2023

Faces of the Partner: 6 New Tech Advisors Entering the Channel

May 26, 2023

Broadcom-VMware, Alibaba Cloud, Red Hat, Google Cloud: A Hefty Roundup

May 24, 2023

Industry Perspectives

View all

Dell Technologies World: Dell Apex Expanded Across On-Premises, Cloud and Edge

May 22, 2023

Identity Is Increasingly Valuable – and Targeted

May 18, 2023

Gaining a Competitive Advantage through AV Managed Services

May 10, 2023

Webinars

View all

From Problem to Profit: Mastering the Science of Selling Using Business Outcomes

May 9, 2023

Meet the 2023 Channel Futures Channel Influencers

April 13, 2023

DE&I Dialogue: How the Right DE&I Initiatives Can Propel Your Business

April 5, 2023

White Papers

View all

6 UCaaS Reseller Challenges and How Real World Businesses Solved Them

February 1, 2023

Frost Radar: North American UCaaS Market, 2022

February 1, 2023

The Complete Guide to White-Label UCaaS for Reseller Success

February 1, 2023

Channel Futures TV

View all

Coffee with Craig and James Episode No. 123: MartinWolf M&A Advisors, CP Expo Preview

UScellular Takes On Rivals with Partner Program Simplicity

April 21, 2023

OpenText Simplifying Deal Registration, Doubling Down on MDF

April 21, 2023

Everything-as-a-Service: CloudBlue Touts Critical Customer Transition

April 18, 2023

Twitter

ChannelFutures

Paul Green @msp_voice will help MSPs gain more #customers and #sales at @ChannelEurop June 13.… twitter.com/i/web/status/1…

May 26, 2023
ChannelFutures

.@coalesceIO unveils revamped partner program. #datatransformation dlvr.it/SphJm4 https://t.co/s7fYAVmFGD

May 26, 2023
ChannelFutures

.@Veeam #Ransomeware survey: backups are not adequately protected, 85% suffered at least 1 attack in past year… twitter.com/i/web/status/1…

May 26, 2023
ChannelFutures

.@MSPSummit call for speakers is open now through July 3. The theme for this year’s summit is “The New Style of Lea… twitter.com/i/web/status/1…

May 26, 2023
ChannelFutures

Channel Futures interviewed six individuals who started an agency in the last two years. dlvr.it/SpgV6l https://t.co/JXKhJcw31A

May 26, 2023
ChannelFutures

Channel Futures interviewed six individuals who started an agency in the last two years. dlvr.it/SpgTQg https://t.co/7eIp0XgwQ2

May 26, 2023
ChannelFutures

Channel Futures interviewed six individuals who started an agency in the last two years. dlvr.it/Spg7JZ https://t.co/ETaeFysCYO

May 26, 2023
ChannelFutures

.@VMware's CFO taking new job at @Workday, board member taking over CFO role. #cloud dlvr.it/SpdNND https://t.co/Nnb1ahZdNG

May 25, 2023

MSP 501

The industry's largest and most comprehensive partner awards program.

Newsletters and Updates

Sign up for The Channel Report, Channel Futures Update, MSP 501 Newsletter and more.

Live Channel Events

Get the latest information on the next industry-leading Channel Partners event.

Galleries

Educational slide shows and images from live events.

Media Kit And Advertising

Want to reach our audience? Access our media kit.

DISCOVER MORE FROM INFORMA TECH

  • Channel Partners Events
  • Telecoms.com
  • MSP 501
  • Black Hat
  • IoT World Today
  • Omdia

WORKING WITH US

  • Contact
  • About Us
  • Advertise
  • Newsletter

FOLLOW Channel Futures ON SOCIAL

  • Privacy
  • CCPA: “Do Not Sell My Data”
  • Cookie Policy
  • Terms
Copyright © 2023 Informa PLC. Informa PLC is registered in England and Wales with company number 8860726 whose registered and Head office is 5 Howick Place, London, SW1P 1WG.
This website uses cookies, including third party ones, to allow for analysis of how people use our website in order to improve your experience and our services. By continuing to use our website, you agree to the use of such cookies. Click here for more information on our Cookie Policy and Privacy Policy.
X