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 Channel Futures

New/Changing Channel Programs


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skill

Infoblox Rolls Out New Skilled to Secure Partner Program

  • Written by Edward Gately
  • December 1, 2022
The program rewards partners who invest their time and resources in becoming "skilled to secure."

Infoblox has launched its new partner program built around three tracks it designed to deliver support across the channel.

The Skilled to Secure partner program reflects the changing security landscape and shifting customer requirements. It also reflects the need for providers of security solutions and services to adapt in response.

The three tracks include VARs and SIs; service providers; and value-added distributors. Infoblox will announce partners’ awarded level in May. It will depend on partners’ track record and meeting defined competency requirements.

Chris​ Millerick is Infoblox‘s vice president of worldwide partner sales. He said the new partner program will replace the old Infoblox BuildingBlox program.

Here’s our most recent list of important channel-program changes you should know.
Infoblox's Chris Millerick

Infoblox’s Chris Millerick

“Very positive customer feedback on the power of our technology to identify and remediate threats born in DNS (more than 80% of malware/ransomware is now born in DNS) faster than ever before has propelled us to open the opportunity for our partner to skill to secure so they can offer Infoblox solutions to their customers from a position of trust and competency,” he said.

Best Components of Cybersecurity Partner Program

Infoblox assessed feedback and had many conversations with its partners and distributors over the past year to understand the best components of cybersecurity partner programs that it could offer in Skilled to Secure, Millerick said.

Benefits partners can gain through the new program include partner-hunted sales incentives and deal registration. It also offers “Guardians of the Network” rewards and incentives, marketing campaigns, marketing development funds and demonstration software.

“This program rewards partners who invest the time and resources in becoming skilled to secure,” Millerick said. “We have made it easier and incredibly cost-effective to enable and certify their teams. Unlike other partnership programs, Skilled to Secure is not based on current revenue, but places significant value on those partners who invest in technical competency.”

Infoblox BloxOne delivers DDI and DNS data-enabled threat detections. DDI comprises the foundation of core network services that enables all communications over an IP-based network.

Predictable, Reliable Renewal Margins

Infoblox said BloxOne offers partners predictable, reliable renewal margins year after year.

Integrated into the security ecosystem, BloxOne enables DNS data to be used to address blind spots in enterprise threat defense and security systems. Internal and external threats can be identified, prioritized and remediated without additional investment in new solutions.

“The rules of cybersecurity have changed,” Millerick said. “Customers want more than just another security solution or tool — they have dozens, if not hundreds, already. What they want is to drive more value from their current environment by making it more effective. That’s where Infoblox comes in.”

Want to contact the author directly about this story? Have ideas for a follow-up article? Email Edward Gately or connect with him on LinkedIn.
Tags: MSPs VARs/SIs Channel Chatter Cloud New/Changing Channel Programs Sales & Marketing Security Strategy

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