https://www.channelfutures.com/wp-content/themes/channelfutures_child/assets/images/logo/footer-new-logo.png
  • Home
  • Technologies
    • Back
    • SDN/SD-WAN
    • Cloud
    • RMM/PSA
    • Security
    • Telephony/UC/Collaboration
    • Cable
    • Mobility & Wireless
    • Fiber/Ethernet
    • Data Centers
    • Backup & Disaster Recovery
    • IoT
    • Desktop
    • Artificial Intelligence
    • Analytics
  • Strategy
    • Back
    • Mergers and Acquisitions
    • Channel Research
    • Business Models
    • Distribution
    • Technology Solutions Brokerages
    • Sales & Marketing
    • Best Practices
    • Vertical Markets
    • Regulation & Compliance
  • MSP 501
    • Back
    • 2022 MSP 501 Rankings
    • 2022 NextGen 101 Rankings
  • Intelligence
    • Back
    • Galleries
    • Podcasts
    • From the Industry
    • Reports/Digital Issues
    • Webinars
    • White Papers
  • Channel Futures TV
  • EMEA
  • Channel Chatter
    • Back
    • People on the Move
    • New/Changing Channel Programs
    • New Products & Services
    • Industry Honors
  • Resources
    • Back
    • Advisory Boards
    • Industry Organizations
    • Our Sponsors
    • Advertise
    • 2022 Editorial Calendar
  • Awards
    • Back
    • 2022 MSP 501
    • Channel Influencers
    • Circle of Excellence
    • DE&I 101
    • Channel Partners 101 (CP 101)
  • Events
    • Back
    • CP Conference & Expo
    • MSP Summit
    • Channel Partners Europe
    • Channel Partners Event Coverage
    • Webinars
    • Industry Events
  • About Us
  • DE&I
Channel Futures
  • NEWSLETTER
  • Home
  • Technologies
    • Back
    • SDN/SD-WAN
    • Cloud
    • RMM/PSA
    • Security
    • Telephony/UC/Collaboration
    • Cable
    • Mobility & Wireless
    • Fiber/Ethernet
    • Data Centers
    • Backup & Disaster Recovery
    • IoT
    • Desktop
    • Artificial Intelligence
    • Analytics
  • Strategy
    • Back
    • Mergers and Acquisitions
    • Channel Research
    • Business Models
    • Distribution
    • Technology Solutions Brokerages
    • Sales & Marketing
    • Best Practices
    • Vertical Markets
    • Regulation & Compliance
  • MSP 501
    • Back
    • 2022 MSP 501 Rankings
    • 2022 NextGen 101 Rankings
  • Intelligence
    • Back
    • Galleries
    • Podcasts
    • From the Industry
    • Reports/Digital Issues
    • Webinars
    • White Papers
  • Channel Futures TV
  • EMEA
  • Channel Chatter
    • Back
    • People on the Move
    • New/Changing Channel Programs
    • New Products & Services
    • Industry Honors
  • Resources
    • Back
    • Advisory Boards
    • Industry Organizations
    • Our Sponsors
    • Advertise
    • 2022 Editorial Calendar
  • Awards
    • Back
    • 2022 MSP 501
    • Channel Influencers
    • Circle of Excellence
    • DE&I 101
    • Channel Partners 101 (CP 101)
  • Events
    • Back
    • CP Conference & Expo
    • MSP Summit
    • Channel Partners Europe
    • Channel Partners Event Coverage
    • Webinars
    • Industry Events
  • About Us
  • DE&I
    • Newsletter
  • REGISTER
  • MSPs
  • VARs / SIs
  • Agents
  • Cloud Service Providers
  • Channel Partners Events
 Channel Futures

Mobility & Wireless


Survey: Apple Technology Found in Half of All American Homes

  • Written by Dave Courbanou 1
  • March 29, 2012

What does it say about Apple (AAPL) that more than half of all Americans use at least one of its products? Maybe it’s not such a big deal when it comes to toothbrushes and refrigerators, but the singular dominance of such a technology brand is highly intriguing. Here’s why …

According to CNBC’s “All-America Economic survey,” which polled 836 Americans via landline and cellphone, half of all American households have at least one Apple product, with the average home having “1.6 Apple devices (and) almost one-quarter planning to buy at least one more in the next year.” Let that sink in — we, collectively, actively plan to purchase technology specifically from Apple. How many people actively plan to buy a TV from Samsung or a desktop computer from HP? Not many, because these purchases are often driven by necessity, or the result of careful research. But nearly a one-fourth of Americans have their cash in hand, just waiting to see what Apple will release next. How many companies can claim that sort of loyalty?

You’re wondering — how the heck does that loop back around to the channel? It’s simple, really: The bring-your-own-device revolution likely has just begun. Even though it seems as though mobility has reached mainstream popularity, if one-quarter of the American population is ready to buy more Apple gadgets, that means there’s likely to be more mobile saturation in businesses across America, everywhere — and, obviously, the need for mobile device management (MDM).

It also raises a few interesting questions regarding where Apple stands in infiltrating the workplace. Apple knows its products are being integrated into non-traditional workplace environments, displacing everything from PCs to BlackBerrys. CEO Tim Cook has alluded that Apple will release some amazing products before 2012 is over — but could Apple surprise the industry with a sudden strong push into the enterprise?

Apple’s JointVenture may be a slow way of testing the waters. What if Apple reinvigorated its ailing Mac Pro desktop/server line and made a strong push to play up enterprise integration? That one-fourth of Americans could suddenly become half or more. Just imagine what Apple could do if it offered something as simple as the “iOS Management Suite” with a singular Mac Pro humming away in some data center? I have no doubt VARs and IT admins everywhere would clamor for a completely native granular way to control iOS devices inside their workplace ecosystems. The bigger question is, Does Apple need to do this? No, it doesn’t. But at some point, iOS devices will reach critical mass in all environments, and I don’t believe Apple will want to leave all the MDM fun to third parties.

Tags: Agents Cloud Service Providers MSPs VARs/SIs Mobility & Wireless

Most Recent


  • Kim Zetter at Black Hat
    Black Hat USA: No Excuses for Cyberattacks to Catch Critical Infrastructure Off Guard
    Critical infrastructure remains just as vulnerable as it was years ago.
  • Exit sign
    Sarah Marsh, Advocate for Agent, VAR Programs, Leaving Verizon
    Marsh oversaw the launch of an agent/TSD program as well as Verizon's Mobility Co-Sell Program.
  • Chris Krebs
    Black Hat USA: Former CISA Director Says Cybercrime to Get a Lot Worse Before Better
    Black Hat attendance is back to pre-pandemic levels.
  • New Samsung Galaxy Mobile products 2022
    Samsung Unpacks Galaxy Z Fold4 Foldable Phone with Multitasking PC Features
    Samsung is the dominant foldable phone provider, but the burgeoning market only has a few players.

2 comments

  1. Avatar John April 9, 2012 @ 10:44 pm
    Reply

    It’s all rather meaningless without some context and nothing more than advertising and favouritism again.

    My Household:
    Apple – ipad, iphone, ipod = 3.
    Samsung – 2 x TV, phone, fridge, DVD. Probably my next 3d tv too. = 5 minimum
    Android – Asus Tablet, 2 x HTC phone = 3
    Microsoft – 2xWin7, Vista, XP, MediaCentre HTPC, WHS = 7
    OSX – None as I don’t like it or find it intuitive. And as Apple can’t see fit to make them touchscreen either it looks like Win8 for me this Autumn. The one button mouse with the other on the keyboard is a classic crock IMHO!

    Add in another stack of kit; PS3, Wii, Amps, Media players (I dont have a need for Apple TV though it looks useful for presentations), DAB, Car DAB, Sony ereader and those three Apples dont hold too much sway in my home. I do like them but there’s plenty other good kit vying for my cash at the moment.

    Lastly… I would tell everyone to get their own itunes account asap and treat it as a life thing; just like your National Insurance number. And get one for each of the kids etc though you might need to lie about their ages initially.

  2. Avatar The VAR Guy April 10, 2012 @ 12:48 am
    Reply

    John,

    The VAR Guy doesn’t personally favor Apple. He runs Windows, Ubuntu and Mac OS X in his home office. Each has pros/cons.

    Your thoughts on iTunes caught The VAR Guy’s attention. You had mentioned a really long list of devices you use. But it sounds like the back-end platforms, i.e. iTunes, is where the real stickiness happens.
    -TVG

Leave a comment Cancel reply

-or-

Log in with your Channel Futures account

Alternatively, post a comment by completing the form below:

Your email address will not be published. Required fields are marked *

Related Content

  • Paying ransomware
    Sophos: Avaddon Ransomware Becoming More Prominent, Aggressive
  • security
    The Mounting Need for an Integrated Security Platform
  • Mobile malware
    Google Play, Apple App Store Are 'Large Malware Distribution Platforms'
  • Brand positioning
    D&H Distributing Positions Itself as Rival to Tech Data-Synnex

Upcoming Events

View all

MSP Summit

September 13, 2022 - September 16, 2022

Channel Partners Conference & Expo

May 1, 2023 - May 4, 2023

Galleries

View all

The Gately Report: Black Hat USA Edition with Cisco, IBM, CISA, More

August 12, 2022

7 Channel People Making Waves This Week at Microsoft, Rackspace, RingCentral, Avaya

August 12, 2022

Oracle Cloud & AT&T, AWS Lead Cloud News Roundup

August 12, 2022

Industry Perspectives

View all

How to Take Shared Responsibility for Securing Cloud

August 11, 2022

Seize the Application Modernization Opportunity

August 2, 2022

A Growth Mindset: Your Organization’s Strategic Differentiator

August 1, 2022

Webinars

View all

Outsmarting RaaS: Implementation Strategies To Help Your Clients Before, During, and After a Ransomware Attack

August 23, 2022

Why it is Important to Upgrade Aging Servers and How to use Live Optics to Upgrade Efficiently

August 25, 2022

Executives at Home are Not Alright: An Intro to Digital Executive Protection

September 8, 2022

White Papers

View all

Work Goes Remote – (and Other Top ITOps Trends)

May 25, 2022

The New Bottom Line: How MSPs Can Meet the Healthcare Crisis While Evolving Their Businesses

April 19, 2022

How to build a Security Operations Center (on a budget)

April 4, 2022

Channel Futures TV

View all

ThreatLocker Preaches Zero Trust, Addresses Industry Competition

ScienceLogic Debuts New Partner Portal

August 9, 2022

Vonage a ‘Single Communications Stack Provider’ for Partners, Customers

June 27, 2022

IBM, Partners and the $1 Trillion Hybrid Cloud Opportunity

June 26, 2022

Twitter

ChannelFutures

.@splunk vet Bill Hustad named @Okta's new #channelchief. dlvr.it/SWXmws https://t.co/ILQesul0Cz

August 12, 2022
ChannelFutures

The Gately Report: #BHUSA edition with @Hacker0x01, @Cisco, @SaltSecurity, @CISAgov, @ExtraHop, @IBMSecurity, more.… twitter.com/i/web/status/1…

August 12, 2022
ChannelFutures

Channel People Making Waves Include: @kencarnesi, @szebenisz, @vasujakkal, @brettsmith52, @DaveMichels… twitter.com/i/web/status/1…

August 12, 2022
ChannelFutures

Nancy Henriquez, VP of Sales & Marketing at MSP 501 award-winning @synetek, touches on the importance of gathering… twitter.com/i/web/status/1…

August 12, 2022
ChannelFutures

.@Equinix's new hire is a familiar face in the telco channel. dlvr.it/SWXV6v https://t.co/jIg0LrZ4DO

August 12, 2022
ChannelFutures

Missed the news this week from @OracleCloud and @ATTBusiness? We've got it here. Plus, news from @AWSCloud and… twitter.com/i/web/status/1…

August 12, 2022
ChannelFutures

Huge channel-impacting acquisitions in the past month. We've got details on @IBM, @nokia, @GoTo, @EnsonoIT,… twitter.com/i/web/status/1…

August 12, 2022
ChannelFutures

Boost privacy by design with #shiftleft mindset and add #security to cloud deployments from start, says… twitter.com/i/web/status/1…

August 12, 2022

MSP 501

The industry's largest and most comprehensive partner awards program.

Newsletters and Updates

Sign up for The Channel Report, Channel Futures Update, MSP 501 Newsletter and more.

Live Channel Events

Get the latest information on the next industry-leading Channel Partners event.

Galleries

Educational slide shows and images from live events.

Media Kit And Advertising

Want to reach our audience? Access our media kit.

DISCOVER MORE FROM INFORMA TECH

  • Channel Partners Events
  • Telecoms.com
  • MSP 501
  • Black Hat
  • IoT World Today
  • Omdia

WORKING WITH US

  • Contact
  • About Us
  • Advertise
  • Newsletter

FOLLOW Channel Futures ON SOCIAL

  • Privacy
  • CCPA: “Do Not Sell My Data”
  • Cookie Policy
  • Terms
Copyright © 2022 Informa PLC. Informa PLC is registered in England and Wales with company number 8860726 whose registered and Head office is 5 Howick Place, London, SW1P 1WG.
This website uses cookies, including third party ones, to allow for analysis of how people use our website in order to improve your experience and our services. By continuing to use our website, you agree to the use of such cookies. Click here for more information on our Cookie Policy and Privacy Policy.
X