Qpass Creates New OpenMarket Business Unit

Qpass Inc., a mobile commerce platform provider to operators, has launched a new business unit aimed at a new target: content providers and media companies looking to directly reach consumers through the mobile channel.

Steve Shivers, currently Qpass senior vice president of corporate strategy and development, will head up the new business unit as general manager and senior vice president.

The company will announce specific services available via the business unit later in the year.

Qpass Inc. www.qpass.com