The acquisition will allow Custard clients to benefit from Thrive’s cybersecurity and cloud services.

Allison Francis

November 11, 2022

2 Min Read
European network of Cisco acquisitions

Thrive, number 50 on the Channel Futures MSP 501 list, has acquired U.K.-based Custard Technical Services. Custard specializes in managed services in the East Midlands and surrounding areas. The acquisition is designed to allow clients of Custard to benefit from Thrive’s managed cybersecurity, cloud services, and automation platform.

Custard Technical Services, around since 1996, provides a comprehensive range of IT solutions. These include consultation, managed services, disaster recovery planning, IT security backup solutions, and ongoing software and hardware support and maintenance. Custard helps clients become more secure through flexible IT solutions that elevate businesses to surpass IT goals.


Thrive’s Rob Stephenson

“Custard is a customer-centric, no-nonsense IT support and security company,” said Rob Stephenson, CEO of Thrive. “[We have] an excellent track record of providing a superb IT experience to clients of all sizes for over two decades. We’re excited to add Custard to our ever-expanding U.K. operations due to their incredible management team, dedicated employees and customers, as well as their attractive geographic location in Nottingham, which will open up the Birmingham, Manchester and Leicester markets for Thrive’s Managed Services & Cybersecurity offerings.”

Keep up with the latest channel-impacting mergers and acquisitions in our M&A roundup.


Custard’s Chris Pass

“Custard has always been committed to delivering reliable and flexible high standards of IT services to go above and beyond the needs of the customer,” said Chris Pass, CEO and co-founder of Custard Technical Services. “We are excited to join Thrive’s global roster and believe that our proven track record and our top-tier talented professionals will be an excellent complement to expand Thrive’s extensive NextGen portfolio of solutions.”

Custard Technical Services is now the fifth acquisition by Thrive in 2022. This is also their second acquisition based outside of the U.S. since 2021, further strengthening Thrive’s global position. 

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About the Author(s)

Allison Francis

Allison Francis is a writer, public relations and marketing communications professional with experience working with clients in industries such as business technology, telecommunications, health care, education, the trade show and meetings industry, travel/tourism, hospitality, consumer packaged goods and food/beverage. She specializes in working with B2B technology companies involved in hyperconverged infrastructure, managed IT services, business process outsourcing, cloud management and customer experience technologies. Allison holds a bachelor’s degree in public relations and marketing from Drake University. An Iowa native, she resides in Denver, Colorado.

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