ScalePad Buys Cognition360, Expands Into Business Intelligence, Analytics for MSPs

ScalePad had record-breaking financial performance in 2022, the company said.

Claudia Adrien

February 7, 2023

3 Min Read

IT asset management firm ScalePad is buying Cognition360, a business intelligence and analytics platform for MSPs. Cognition360’s business intelligence platform harnesses the power of live data to uncover performance insights. It provides MSPs new opportunities for increased profitability and productivity.

Cognition360 leverages machine learning and artificial intelligence to provide predictive analytics that boost an MSP’s productivity and profitability. Combined with ScalePad’s existing solutions, Lifecycle Manager, Backup Radar and Services Marketplace, these tools represent a unified, integrated solution set for MSPs looking to drive growth and success.


ScalePad’s Dan Wensley

Dan Wensley is CEO at ScalePad.

Keep up with the latest channel-impacting mergers and acquisitions in our M&A roundup.

“At ScalePad, our mission is to empower MSPs to operate more efficiently while enhancing the client experience,” Wensley said. “Cognition360 is a proven solution that aligns perfectly with this goal. Business intelligence is imperative for our partners. This acquisition marks the beginning of our plans to bring advanced BI technology to MSPs. This strategic move, following the successful acquisition of Backup Radar in 2021, solidifies ScalePad’s position as a market leader and reinforces the company’s record-breaking financial performance in 2022. We are excited to welcome Cognition360’s partners and employees to the ScalePad team.”

Cognition360 officials said ScalePad is a recognized market in the MSP communication for innovative software solutions that “drive revenue and efficiency.”

New Leadership

Aaron Kennedy is CEO of Cognition360.


Cognition360’s Aaron Kennedy

“Combined with ScalePad’s Lifecycle Manager, Backup Radar and Services Marketplace, we can seamlessly integrate and provide Cognition360’s insights to thousands of our shared partners, keeping true to ScalePad’s mission of delivering ‘The Best Apps in Your Stack.’ This will allow us to empower MSPs of all sizes with the data they need to make well-informed decisions for serving their clients,” said Kennedy.

Furthermore, ScalePad announced the appointments of Denes Purnhauser as COO and Ryan Sigouin as vice president, mergers and acquisitions. Both Purnhauser and Sigouin have extensive experience with MSPs. Kennedy will join ScalePad’s executive leadership team as general manager, business intelligence and analytics solutions.

In 2021, Integrity Growth Partners (IGP) invested in ScalePad, supporting its growth strategy to acquire companies and technology solutions. These align with the company’s mission to democratize the best apps for MSPs of all sizes. Moreover, it gives them a competitive edge over those using legacy products, the company said.

“Our data architecture and team are focused on rapidly integrating new apps into our platform, creating a cohesive suite for our partners to focus on their clients’ needs,” Wensley said. “With the addition of Denes and Ryan to our executive leadership team, we’re well-positioned to pursue acquisition opportunities that align with our mission.”

Want to contact the author directly about this story? Have ideas for a follow-up article? Email Claudia Adrien or connect with her on LinkedIn.

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About the Author(s)

Claudia Adrien

Claudia Adrien is a reporter for Channel Futures where she covers breaking news. Prior to Informa, she wrote about biosecurity and infectious disease for a national publication. She holds a degree in journalism from the University of Florida and resides in Tampa.

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