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NortonLifeLock, LogicMonitor Among Firms in Monday Channel M&A Spree

ID Analytics provides credit and fraud risk solutions for enterprises.

Edward Gately

January 14, 2020

5 Min Read
Mergers and acquisitions
“Doing your pre-merger due diligence is essential, but we have learned, at times the hard way, that this due diligence shouldn’t just be from a financial standpoint. Getting a full understanding of the way the incoming organization functions from a process, policies and a personal, human component (or ‘HR factor,’ as we’ve come to call it), is key. As the company doing the acquisition, you want to take your time in getting to know the organization you’ve acquired and fully understand the way that they were doing things, presumably successfully, before you came into the picture. Remember that if they were profitable before you merge, they should remain profitable afterward, so you do have some time on your side to cement the courtship before bringing things under one roof.  You need to take your time with that HR factor in an acquisition, but not from a branding perspective. We once learned in an early acquisition, and learned the hard way, that corporate communication, both internal and external, needs to have a set ‘go-live’ date and plan in place well before the transaction.  On that date, you need to have all your ducks in a row so that your two teams coming together as one know exactly what they need to about the company as a whole, its vision, and how the brand is going to go to market in the future. If you let both brands co-exist separately, it will only make ripping the Band-Aid off later more difficult, more time-consuming and more costly as the departing brand becomes more and more embedded.” —Aaron Bradley, VP of marketing, CareWorxShutterstock

NortonLifeLock, LogicMonitor and Entisys360 were among companies in the channel that unveiled acquisitions Monday.

NortonLifeLock, previously Symantec, is selling ID Analytics, a provider of credit and fraud risk solutions for enterprises, to LexisNexis Risk Solutions for $375 million. The transaction is expected to close this quarter.

More than 450 companies in the United States use ID Analytics to make risk-based decisions designed to improve customer experiences, enhance revenue, reduce fraud and drive cost savings.

Marcy Theobald, LexisNexis Risk Solutions’ spokesperson, tells us it’s too early to discuss what the acquisition will mean to her company’s partners. ID Analytics will operate as part of LexisNexis Risk Solutions.

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LexisNexis Risk Solutions’ Marcy Theobald

ID Analytics solutions complement LexisNexis Risk Solutions in two strategic areas: fraud and identity management, offering analytic models and verification solutions to help customers identify consumer risk; and credit risk decisioning, utilizing data attributes to give organizations a better understanding of risk, she said.

The integration of ID Analytics capabilities will enable LexisNexis Risk Solutions customers to gain a more complete picture of enterprise-wide risk in today’s global, mobile and digital economy by providing physical, digital, device and identity verification and authentication solutions. Becoming part of LexisNexis Risk Solutions will align complementary offerings allowing customers to better detect fraud and manage risk, Theobald said.

“The sale of ID Analytics is another step in the transformation of NortonLifeLock into a pure-play consumer cyber safety leader,” says Vincent Pilette, NortonLifeLock’s CEO. “We can now be completely focused on our singular mission to protect all areas of consumers’ online lives.”

Also Monday, LogicMonitor announced it has acquired Unomaly, a Stockholm, Sweden,-based global provider of infrastructure monitoring and intelligence across both on-premise and cloud. LogicMonitor said the acquisition accelerates its “AIOps roadmap” and will help ITOps teams gain the intelligent insights needed to determine when and how to embrace automation in order to resolve IT infrastructure issues before they disrupt the business.

Additionally, DevOps teams will be able to access insights derived from unexpected events and changes in infrastructure or applications, in order to optimize and refine continuous delivery approaches.

Mark Banfield, LogicMonitor‘s chief revenue officer, tells us his company has more than 10 years of experience building relationships with partners, and “we don’t do anything that impacts our partners without understanding their backgrounds and what’s important to them.”

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LogicMonitor’s Mark Banfield

“Using Unomaly’s patented and operationalized machine-learning algorithms, LogicMonitor’s hybrid IT infrastructure monitoring and intelligence platform will deliver expanded AIOps capabilities to help partners quickly and efficiently gain insight to avoid potential performance issues and surface intelligence out of pertinent data to drive useful operations actions for their customers,” he said. “Adding log intelligence to the LogicMonitor platform will allow partners to realize new revenue streams and provide more innovation and value to their customers. AIOps is an important trend in the market, and this acquisition gives all of our partners including SIs, resellers, VARs and MSPs a way to differentiate and address the growing demands of the enterprise.”

Unomaly doesn’t have a partner program; the plan is to leverage LogicMonitor’s global partner community for the Unomaly solution, Banfield said.

Also Monday, Entisys360, an IT consultancy specializing in the deployment and delivery of advanced IT infrastructure, virtualization, security, automation and cloud-first solutions, announced it has purchased Performance Technology Partners’ (PTP) cybersecurity technology and support solutions assets.

Entisys360 said the PTP technology and services offering it’s buying will help it establish itself as one of the West Coast’s leading providers of cybersecurity services. Entisys360 soon plans to leverage the assets to create a …

… separate entity focused on the delivery of cybersecurity services.

“Cybersecurity is top of mind for everyone today — businesses and consumers, alike,” said Mike Strohl, Entisys’ CEO. “VARs and solution providers that do not make a formal commitment to cybersecurity will not be able to drive a sustainable business model and stay ahead of the curve. It is that mindset which has driven us to grow our business by accelerating our commitment to meeting our clients’ most important business needs and requirements, especially where cybersecurity and compliance are concerned.”

And finally, Elastic Path, which provides an API-first commerce solution for enterprises, has acquired Moltin, which provides a commerce service that allows high-growth brands to deliver shopping opportunities anywhere the consumer and brand meet.

Through easy-to-use business user tools, a comprehensive library of ready-to-use commerce experiences, and the ability to extend commerce functionality, Elastic Path now can help brands, manufacturers and retailers deliver digital customer journeys that are fully tailored to their businesses, the company said.

“Our customers want secure, battle-tested solutions that provide the flexibility to cover every commerce experience possible, ranging from websites and retail stores to mobile apps, chatbots, VR and IoT,” said Harry Chemko, Elastric Path’s co-founder and CEO. “We have been committed to leading the charge in commerce innovation since our founding, and with the talent and technology Moltin brings to the table, Elastic Path enables every business to deploy revolutionary commerce experiences faster, easier and at greater scale than any other solution in the market.”

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About the Author(s)

Edward Gately

Senior News Editor, Channel Futures

As news editor, Edward Gately covers cybersecurity, new channel programs and program changes, M&A and other IT channel trends. Prior to Informa, he spent 26 years as a newspaper journalist in Texas, Louisiana and Arizona.

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