Acronis Partners Get Access to DeviceLock via Acquisition

DeviceLock will become a wholly owned subsidiary of Acronis.

Edward Gately, Senior News Editor

July 15, 2020

2 Min Read
Mergers and acquisitions
“Doing your pre-merger due diligence is essential, but we have learned, at times the hard way, that this due diligence shouldn’t just be from a financial standpoint. Getting a full understanding of the way the incoming organization functions from a process, policies and a personal, human component (or ‘HR factor,’ as we’ve come to call it), is key. As the company doing the acquisition, you want to take your time in getting to know the organization you’ve acquired and fully understand the way that they were doing things, presumably successfully, before you came into the picture. Remember that if they were profitable before you merge, they should remain profitable afterward, so you do have some time on your side to cement the courtship before bringing things under one roof.  You need to take your time with that HR factor in an acquisition, but not from a branding perspective. We once learned in an early acquisition, and learned the hard way, that corporate communication, both internal and external, needs to have a set ‘go-live’ date and plan in place well before the transaction.  On that date, you need to have all your ducks in a row so that your two teams coming together as one know exactly what they need to about the company as a whole, its vision, and how the brand is going to go to market in the future. If you let both brands co-exist separately, it will only make ripping the Band-Aid off later more difficult, more time-consuming and more costly as the departing brand becomes more and more embedded.” —Aaron Bradley, VP of marketing, CareWorxShutterstock

Acronis has acquired DeviceLock, giving Acronis partners access to DeviceLock’s endpoint device/port control and data leak prevention software.

DeviceLock’s software is for enterprises and government institutions globally. The company will become a wholly owned subsidiary of Acronis.


Acronis’ Gaidar Magdanurov

Gaidar Magdanurov is Acronis‘ chief cyber officer and COO. He said partners can add DeviceLock as an additional product to the projects they’re selling to all customers.

“The customers buying cyber protection solutions are privacy-conscious, and DeviceLock is a synergetic upsell opportunity for partners,” he said. “After DeviceLock is fully integrated with Acronis Cyber Cloud, service providers working with Acronis will be able to enable the functionality for all of their customers.”

DeviceLock data loss prevention (DLP) protects 4 million computers in more than 5,000 organizations globally. Its customers are in banking and finance, medical, pharmaceutical, government and defense, manufacturing and retail.

DeviceLock products and services protect data from serious insider threats caused by employees, contractors or visitors.

New Capabilities

Acronis’ partners are now able to offer their customers a complete cyber protection suite as well as data loss prevention capabilities available from one vendor,” Magdanurov said. “When the technology integration is completed, DeviceLock functionality will be available from a single cyber protection agent. And customers buying the solution now will have an easy upgrade path to the integrated solution.”

DeviceLock’s services allow MSPs and service providers to better manage their clients’ data protection needs. Acronis plans to continue enhancing its cyber protection offerings, and adding capabilities that partners and customers request.

Keep up with the latest channel-impacting mergers and acquisitions in our M&A roundup.

The acquisition also gives DeviceLock’s partners access to Acronis’ complete cyber protection solution and provides upsell opportunities, Magdanurov said.

“The technology, partner programs and ecosystem will be integrated,” he said. “And DeviceLock will become one of the capabilities of Acronis Cyber Protection. The integration started as soon as the deal closed and we expect the first phase of the integration to be complete by the end of 2020.”

“By merging with Acronis, we can accelerate product innovation, expand our distribution channel and leverage our existing technology to meet customer requirements,” said Ashot Oganesyan, DeviceLock‘s CTO and founder. “We are certain that this acquisition will protect millions more users, and ensure secure and reliable data protection deployments worldwide.”

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About the Author(s)

Edward Gately

Senior News Editor, Channel Futures

As news editor, Edward Gately covers cybersecurity, new channel programs and program changes, M&A and other IT channel trends. Prior to Informa, he spent 26 years as a newspaper journalist in Texas, Louisiana and Arizona.

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