Westcon-Comstor CEO Reveals 5 Priorities for Growth

Westcon-Comstor's CEO talks resilience in today’s challenging market, and the distributor’s plans for flexible working.

Christine Horton, Contributing Editor

July 6, 2021

5 Slides

Distribution faces some strong headwinds, and firms are charting different courses to navigate their route forward.

Channel_Futures_Signature_Series_Logo-300x300.pngDespite the challenges, distributor Westcon-Comstor (Westcon International) increased its revenues last year by 4.6%, to $2.6 billion.

David Grant, CEO, Westcon-Comstor, says the company’s growth is down to making the business as simple as possible.


Westcon-Comstor’s David Grant

“We put a huge amount of focus also into automation and efficiency as well as resilience. The advantage of that is that we’ve managed to grow sales without increasing costs,” he said.

But the key, he said, is “focusing on the customers, vendors, partners. If we get that right, the rest of it should look after itself. I know that might sound simplistic, but it is pretty much the case.”

Grant said supporting the channel during the pandemic has been paramount “so that channel didn’t feel like they were abandoned in any way, shape or form. We overcommunicated in some cases to make sure that knew we were here, and how they can get hold of us. We also stayed connected with our employees, providing updates all the time on where we were what we were thinking.”

In the slideshow above, Grant delves into the company’s plans for flexible working, sustainability, diversity. He also talks about the impact of the semiconductor chip shortage and Brexit on the business.

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About the Author(s)

Christine Horton

Contributing Editor, Channel Futures

Christine Horton writes about all kinds of technology from a business perspective. Specializing in the IT sales channel, she is a former editor and now regular contributor to leading channel and business publications. She has a particular focus on EMEA for Channel Futures.

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