Tech Data has formally transitioned to the TD SYNNEX brand in Europe, and Latin America and the Caribbean (LAC). The change comes after the merger between Tech Data and Synnex Corp. in 2021.

The combined distribution giant now serves partners and vendors in more than 100 countries.

The distributor will continue to go to market as Tech Data, a TD Synnex Company, in Asia Pacific (APAC). The exception is Japan, where its operations are already branded TD Synnex. However, all businesses in APAC will have the same access to resources to provide consistent reach across diverse markets.

TD Synnex’s Rich Hume

“This is a special moment of celebration as we launch the TD Synnex brand in Europe and LAC,” said Rich Hume, CEO, TD Synnex.

Hume said the firm is “doubling down on our commitment to delivering higher value” to its ecosystem partners. It will do this “through our end-to-end technology portfolio and our comprehensive services offerings, all underpinned by the passion, commitment and deep knowledge of our 22,000+ co-workers around the world,” he said.

Sustainability Program

In addition, TD Synnex announced a commitment “to being a diverse, inclusive employer of choice.” It flagged a structured global program focused on achieving environmental sustainability objectives.

“Just as TD Synnex plays a vital role helping transform the technology landscape, we have an equally important responsibility to have a positive impact on the world,” said Hume. “Our focus on corporate social responsibility embodies our commitment to make the world a better place, both today and into the future.”