Borderless Growth with SDN: The Next Frontier for MSPs
Over the past decade, digitalization has transformed the managed services provider (MSP) business model significantly. Rapid adoption of the cloud in the enterprise has dramatically changed the way MSPs serve their customers beyond outsourced IT services.
From managing on-premises IT infrastructure to providing cloud-based services, MSPs are becoming strategic partners for enterprises in solving complex IT challenges. This presents a huge opportunity for MSPs to grow their services and expand globally.
Traditionally, MSPs have focused on specific metro markets or regions where they have the service capabilities readily available and may have successfully served key verticals or specialized in an industry. Today, enterprises that are serious in their digital transformation are selecting MSPs by what they can deliver locally, regionally and, in some cases, across the globe.
By 2021, more than half of global enterprises already using cloud services today will adopt an all-in cloud strategy, according to Gartner. All-in cloud strategies represent the dividends of today’s transformation projects.
For MSPs, this means delivering applications and services that are as flexible, scalable and agile as the cloud. Connectivity will play a huge role in the way they expand their services and reach across geographies. If they stay focused on legacy services with legacy networking models, they’re going to max out the revenue they can capture and risk becoming irrelevant.
Solving Transformation Challenges
In recent years, software-defined networking (SDN) platforms are enabling MSPs to meet the needs of the new era of digital enterprises. The purpose of an SDN platform is to allow on-demand access to a network fabric of interconnected data centers. MSPs that partner with an SDN platform provider can accelerate their transformation and redefine themselves beyond just being a channel reseller.
The challenge for MSPs is undergoing their own digital transformation to support businesses effectively. In a cloud-first world, MSPs need a network that can support the delivery of cloud-based applications and services to their customers. An SDN platform offers simple and agile connectivity to the cloud.
With hybrid cloud becoming the go-to approach, enterprises also demand secure, scalable private connections to the cloud for mission-critical data and applications. With on-demand connectivity, MSPs can become true technology partners of digital enterprises to bridge the gaps in their IT infrastructure and accelerate their digital transformation.
Delivering a consistent, high-quality experience can be challenging for MSPs as enterprises need their cloud services to work anywhere around the world with the same quality they always have. An MSP that has access to a connectivity provider’s global network fabric can bring its services closer to customers outside their region and help them grow globally. By adding SDN to their portfolio, they can become strategic partners that support the growth of digital enterprises.
Growing focus on the development of SDN platforms by network service providers means MSPs today can quickly make a move without the need to develop new platforms or relationships. They can immediately act and make a break from the manual processes, limited reach and complexity of the legacy world.
Networking Can Be a Growth Driver
MSPs are white-labelling a whole range of applications and services, so why not networking? It’s one of the simplest ways to immediately transform an MSP’s business and enable it to explore new growth opportunities.
A white-label SDN platform removes the cost-heavy and …