IBM, Red Hat Launch Marketplace for One-Stop Shopping

Marketplaces only thrive with a robust partner ecosystem.

Lynn Haber

September 9, 2020

2 Min Read
Cloud marketplace

IBM and Red Hat just introduced the Red Hat Marketplace, which they say offers “one-stop shopping.” Additionally, the new Red Hat Marketplace Select offers what they say is a private, personalized marketplace experience.

IBM operates both the Red Hat Marketplace and Marketplace Select. Each offers software – built on Red Hat OpenShift – from a broad range of ISVs.

The new Red Hat Marketplace exists because of a robust partner ecosystem.


IBM’s Kate Kwiatkowski

“Our mission is to help customers find, try, buy and deploy software with ease, regardless of where they are in their cloud journey,” Kate Kwiatkowski, business development leader for Red Hat Marketplace, wrote in a blog. “We can’t do that without building a world-class partner ecosystem to offer enterprise developers all of the options they need to build applications that can address virtually every use case, across industries.”

Products and ISVs

There are more than 50 commercial products available for purchase in the marketplace. This includes solutions across 12 categories — AI/ML, database, monitoring, security, storage, big data, developer tools and more. Examples of current ISV partners include: Anchore, Cockroach Labs, CognitiveScale, Couchbase, Dynatrace, KubeMQ, MemSQL, MongoDB, and StorageOS.

More about Red Hat Marketplace:

  • Purchases are accessible on Red Hat OpenShift consoles and users get around-the-clock support.

  • Software is certified for Red Hat OpenShift and is built with Kubernetes Operators for built-in management logic. This includes seamless upgrades and patches, backup and recovery, log processing, scaling and more.

  • There is metering for all software purchases through the marketplace, and there’s granular visibility into usage and spending patterns. This helps minimize waste and address financial risks associated with end-of-year software audits. Products with hourly pricing are available. This enables experimentation in early-stage development products.

Businesses operating within hybrid cloud environments that are concerned about governance and control of the applications running in this environment can opt for Red Hat Marketplace Select. Teams get access to curated, preapproved software and can track usage and spending by departments of all the software deployed across hybrid cloud environments.

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About the Author(s)

Lynn Haber

Content Director Lynn Haber follows channel news from partners, vendors, distributors and industry watchers. If I miss some coverage, don’t hesitate to email me and pass it along. Always up for chatting with partners. Say hi if you see me at a conference!

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