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VMware’s Sandy Hogan Talks Building Cloud Business

The company’s channel head discusses, in depth, new incentives, program restructures and other partner changes.

Kelly Teal

April 4, 2022

8 Slides

This week, VMware is holding its Partner Leadership Summit in Texas. The event brings together top partners with the company’s executives, all with a focus on building cloud business.

Channel_Futures_Signature_Series_Logo-300x300.pngChannel Futures recently caught up with Sandy Hogan, senior vice president of VMware’s  worldwide partner and commercial organization, in anticipation of the summit’s April 5 start. We wanted to get a series of updates on the vendor’s plans for the channel in 2022.

Let’s put it this way: VMware has a lot in store. And barely four months into the new year, Hogan’s team already has rolled out a bunch of updates. Building cloud business is no easy feat, especially for partners still rooted in legacy technologies and ways of thinking.

Hogan-Sandy_VMware.jpg

VMware’s Sandy Hogan

VMware has proven one of the more active and aggressive vendors on this front. Over the past several years, the company – itself rooted in the legacy world – has consistently rolled out incentives, program restructures and other changes that help resellers, systems integrators, managed service providers, consultants and other partners shift from a one-dimensional approach to their roles with customers to a much more multifaceted version.

Now, as more partners concentrate on building cloud business, VMware has taken additional steps to foster a next-generation take on the channel — with the channel. In the slideshow above, we go deeper with Hogan about VMware’s momentum and changes.

Want to contact the author directly about this story? Have ideas for a follow-up article? Email Kelly Teal or connect with her on LinkedIn.

 

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About the Author(s)

Kelly Teal

Contributing Editor, Channel Futures

Kelly Teal has more than 20 years’ experience as a journalist, editor and analyst, with longtime expertise in the indirect channel. She worked on the Channel Partners magazine staff for 11 years. Kelly now is principal of Kreativ Energy LLC.

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