Nerdio to Tackle Next Stage of Growth, Says CEO

Nerdio's CEO shares growth plans with MSPs, including product and geographical expansion, and more partner recruitment.

Christine Horton, Contributing Editor

March 1, 2023

3 Min Read
Vadim Nerdio Keynote 2023

NERDIOCON 2023 — Nerdio CEO Vadim Vladimirskiy took to the stage Tuesday at NerdioCon 2023 to trumpet the company’s growth.

In the 12 months since last year’s event, Nerdio has grown the number of MSP partners it works with by more than 150%. It also works with more than 200 enterprise system integrators globally.

And significantly, in a time of tech layoffs, the firm has doubled its headcount over the last year. Its annual recurring revenue has also grown by more than 100%. Furthermore, its technology has influenced more than $100 million of Microsoft Azure channel revenue.

Nerdio’s recent $117 million series B funding would be used to fuel the company’s growth in product development. It is also looking to increase headcount and expand to new regions, Vladimirskiy told Channel Futures at the event in Cancun, Mexico.

Migrating Customers to Azure

Vladimirskiy (on stage above) said the firm’s growth stems from making it easier for MSPs to migrate their customers to Microsoft Azure.

“MSPs struggle with the complexity and risk involved of moving their customers into Azure,” said the Nerdio CEO. “It’s unpredictable what the costs are going to be. It’s difficult to upskill them in the technologies they need in order to do that. Nerdio helps them price cloud solutions. It helps them deploy those solutions in a very easy way. Manage them once they deploy the customer – and then optimize – auto scaling and other cost optimization technologies. It helps them make sure they’re charging the right amount. They have predictability around costs, they’re making the right amount of margin, but also having that technical layer of management across a very complex set of Microsoft technologies.

“Microsoft delivers build solutions for their largest customers first. That’s where the big market is,” he added. “That’s where they’re always optimizing for, first and foremost. MSPs have a very different model because they’re servicing many small customers as opposed to one large one. The tooling that comes from Microsoft is generally not well-suited for MSPs serving many small customers. We help bridge the management gap. We take that non multitenant technology and we add a multitenant layer to it. That gives them a speed and efficiency to manage a lot of small customers in a very kind of cost effective and easy way.”

Breaking Ground

Vladimirskiy said the big takeaway from NerdioCon is that the company wants to be known for more than desktop virtualization.

“We realized once we built a mature technology stack in that particular workload, there are other workloads that are very adjacent and similar. [Such as] physical endpoints, policy, security, that our MSP partners are struggling with, just like we struggled with Azure when we started our journey.

“We’re expanding beyond virtual desktops and going more into holistic endpoint management, application management, security and other cloud workloads to create a unified cloud management platform for an MSP to build their entire practice on top.”

To that end, Nerdio is looking to continue to expand the capabilities of both Nerdio Manager for Enterprise and Nerdio Manager for MSP. This involves moving beyond Azure and infrastructure to Intune, and building in identity management, security and Microsoft 365 management.

“It’s hard breaking new ground,” said the Nerdio CEO on stage. “But we strongly believe that partners that build a modern cloud practice are going to be the ones that will ultimately succeed. I also had at one point built an MSP, over 10 years ago. I know what it takes to embrace change and adopt new technologies when everyone else seems to be doing the same old thing. But we all strongly believe that if you take a leap of faith, and you work with us, we together we can build this new modern MSP practice.”

Want to contact the author directly about this story? Have ideas for a follow-up article? Email Christine Horton or connect with her on LinkedIn.


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About the Author(s)

Christine Horton

Contributing Editor, Channel Futures

Christine Horton writes about all kinds of technology from a business perspective. Specializing in the IT sales channel, she is a former editor and now regular contributor to leading channel and business publications. She has a particular focus on EMEA for Channel Futures.

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