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IBM, Partners and the $1 Trillion Hybrid Cloud Opportunity

Partners should want to cash in on a huge opportunity in hybrid cloud.

Craig Galbraith

June 27, 2022

Mordor Intelligence predicts a 21% compound annual growth rate for hybrid cloud through 2026. IBM is calling it a $1 trillion market with plenty of opportunity for channel partners to cash in.

In this edition of Channel Futures TV, live from Channel Partners Europe in London, we caught up with David Stokes. He is the general manager for IBM’s partner ecosystem in EMEA.

Here, Stokes discusses the channel’s great value to his company, including the three biggest opportunities for partners today; plus, he delves into the various partner types IBM works with and how they can all make money with Big Blue.

About the Author(s)

Craig Galbraith

Editorial Director, Channel Futures

Craig Galbraith is the editorial director for Channel Futures, joining the team in 2008. Before that, he spent more than 11 years as an anchor, reporter and managing editor in television newsrooms in North Dakota and Washington state. Craig is a proud Husky, having graduated from the University of Washington. He makes his home in the Phoenix area.

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