Google Cloud Lashes Out at Microsoft, New Hurdle for Broadcom-VMware

This cloud computing wrap-up showcases some big news and happenings at more under-the-radar cloud firms.

Kelly Teal, Contributing Editor

March 30, 2023

10 Slides

Google Cloud and Microsoft have a new spat over potentially “anticompetitive practices.” Meanwhile, Broadcom faces another hurdle in its acquisition of VMware that could push the deal back months.

Those are two of the biggest cloud computing headlines this week, but there’s also some news that’s flown under the radar but that keeps the sector humming. To be sure, Amazon Web ServicesDigitalOcean, IBM Cloud and similar providers have been busy.

For starters, VMware and DigitalOcean each have published new reports. VMware looked at multicloud environments and subsequent end user struggles. Not surprisingly, expenses stood out as the biggest problem. DigitalOcean, meanwhile, examined cybersecurity issues in cloud. Also not surprisingly, that’s a big deal among startups and small businesses, where a lot of channel partners aim.

Cloud providers also are teaming up as the first quarter of 2023 comes to a close. IBM Cloud has joined forces with Wasabi Technologies and AWS with Zendesk. The companies’ approaches differ but the goals are the same: to lure more customers and make more money.

Next up, content delivery network vendor Fastly, which competes against Akamai, recently revamped its channel program. Cloud infrastructure security vendor Ermetic has followed suit. We have the details.

And Accenture, despite its 19,000 layoffs this week, has acquired an industrial artificial intelligence firm.

Get more details on the big headlines from Google Cloud, Microsoft, Broadcom, VMware and more of the cloud computing news you might have missed this week. It’s all in the slideshow above.

Craig Galbraith contributed to this report.

Want to contact the author directly about this story? Have ideas for a follow-up article? Email Kelly Teal or connect with her on LinkedIn.


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Channel Research

About the Author(s)

Kelly Teal

Contributing Editor, Channel Futures

Kelly Teal has more than 20 years’ experience as a journalist, editor and analyst, with longtime expertise in the indirect channel. She worked on the Channel Partners magazine staff for 11 years. Kelly now is principal of Kreativ Energy LLC.

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