Google Cloud Details Huge Investment in Growing Partner Ecosystem

Google Cloud plans to double spend on programs, incentives and training for partners, also bring partners and channel sales together.

Christine Horton, Contributing Editor

August 22, 2022

6 Slides

Google Cloud says it is “pushing harder than ever” to support its partner ecosystem. Plans include bringing its partners and channel sales team together into one organization. It also aims to almost double its spend on partners in the coming years.


Google Cloud’s Simon Aldous

This partner-first strategy is helping to differentiate the cloud provider from its competitors, says its UK&I channel leader. Simon Aldous says the Google Cloud partner ecosystem “and the industry-specific expertise and solutions it provides [are] integral to our growth strategy.”

Indeed, the firm has seen a 400% increase in partners entering the Google Cloud ecosystem. At the same time, it is reporting a 250% increase in partner revenues.

“Partners are choosing Google Cloud to drive the next stage of their business because we are choosing to prioritise them,” said Aldous.

See the slideshow above for our interview with the channel exec to discover what’s behind Google Cloud’s partner growth and its plans to growth its channel.

Want to contact the author directly about this story? Have ideas for a follow-up article? Email Christine Horton or connect with her on LinkedIn.


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About the Author(s)

Christine Horton

Contributing Editor, Channel Futures

Christine Horton writes about all kinds of technology from a business perspective. Specializing in the IT sales channel, she is a former editor and now regular contributor to leading channel and business publications. She has a particular focus on EMEA for Channel Futures.

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