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AWS re:Invent Day 3: Tons of Partner News Amid ‘Pent-Up,’ ‘Mature’ Vibe

The third day of AWS’ flagship event in Las Vegas features more announcements for the channel.

Kelly Teal

November 30, 2022

11 Slides

AWS RE:INVENT — Amazon Web Services partners have a pile of news to process from AWS re:Invent Day 3 in Las Vegas.

Some of the AWS announcements featured more applicability to consultants, managed service providers and system integrators than others. To that point, the AWS re:Invent Day 3 morning keynote focused on data and the various upgrades AWS is making to products including SageMaker. We have more information on the second slide.

More pertinently, we also dive here into some of the announcements delivered as part of Ruba Borno’s keynote speech this afternoon. Borno, vice president of worldwide channels and alliances at AWS, took to the stage on Wednesday to highlight the cloud provider’s partner efforts — updates that she expects the channel will embrace.

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AWS’ Ruba Borno

“I think our partners are full of optimism,” Borno told Channel Futures’ Edward Gately. “They’re seeing the potential for us to continue to work together.”

Justin Copie, CEO of managed service provider Innovative Solutions, praised Borno for that very reason.

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Innovative Solutions’ Justin Copie

“The work that Ruba Borno and her team have done has been transformative not only to AWS, but to the entire AWS Partner Network,” Copie told Channel Futures. “Leaders often talk about their ‘big ideas’ and ‘vision for the future,’ but at times can lack execution. There has truly been no bigger year of impactful change and meaningful execution to the partner network than in 2022.”

In that vein, the slideshow above presents new capabilities that should interest consultants, MSPs and integrators. (The final slide features more thoughts from Copie, as well.) Watch for AWS re:Invent coverage from Gately, as well, for even more partner-centric AWS news.

AWS re:Invent Day 3: ‘Pent-Up Energy’

In terms of the overall atmosphere at AWS re:Invent, partners seem upbeat.

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Local Measure’s Jonathan Barouch

“The vibe at this year’s event feels like pent-up energy from so many people having missed re:Invent for a number of years,” Jonathan Barouch, CEO and founder of Australia’s Local Measure, a software provider, told Channel Futures. “I’m seeing way more AWS partners at the event as compared to last year.”

(Incidentally, Local Measure just signed a three-year strategic collaboration agreement with AWS.)

Lahav Savir, founder and CTO at MSP AllCloud, agreed.

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AllCloud’s Lahav Savir

“It’s bigger than last time,” he told Channel Futures on Wednesday. “There’s a lot of excitement. … The vibe is very mature.”

That maturity comes as cloud reaches widespread adoption.

“There’s no need to convince people ‘why cloud,’” Savir said. “It’s the how … and why cloud can do it better.”

That said, AWS itself is maturing, too, Savir said, especially when it comes to data. On that front, AWS is simplifying operations “and making data much more usable. … Everything is around data,” Savir said. Again, see our second slide for more on data.

We have more, as well, on new releases from AWS re:Invent Day 3, plus announcements from companies including, but not limited to, Accenture, IBM, Red Hat, TD Synnex and Vectra.

(Pictured above: Swami Sivasubramanian, AWS’ VP, database, analytics and machine learning, on stage at re:Invent, Nov. 30)

Want to contact the author directly about this story? Have ideas for a follow-up article? Email Kelly Teal or connect with her on LinkedIn.

 

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About the Author(s)

Kelly Teal

Contributing Editor, Channel Futures

Kelly Teal has more than 20 years’ experience as a journalist, editor and analyst, with longtime expertise in the indirect channel. She worked on the Channel Partners magazine staff for 11 years. Kelly now is principal of Kreativ Energy LLC.

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