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8x8: These Trends Will Shape Cloud Communications in 2022

8x8’s Hunter Middleton shares thoughts that channel partners will find valuable.

Kelly Teal

January 13, 2022

7 Slides

Cloud communications provider 8×8 held a one-on-one session with media on Wednesday to talk trends for 2022. Channel partners will want to assess these takes on the sector and ensure they’re on track with customers’ deployments and plans.


8×8’s Hunter Middleton

“Business communications has become quite a strategic asset for companies,” Hunter Middleton, chief product officer at 8×8, told journalists. “In less than two years, we’ve done a collective 180, and another, when it comes to how, when and where we work.”

That’s no exaggeration. Organizations around the world have put the brakes on returning employees to the office amid another coronavirus surge. At the same time, they’re continuing to invest in modern technologies, built on the cloud, that support work from anywhere. Platforms that enable simple, intuitive communication and collaboration among staff will win the day.

Channel partners are integral to the success of these cloud communications initiatives. Read through our slideshow above for the key trends 8×8 sees impacting organizations, and ways partners should get involved.

Want to contact the author directly about this story? Have ideas for a follow-up article? Email Kelly Teal or connect with her on LinkedIn.

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About the Author(s)

Kelly Teal

Contributing Editor, Channel Futures

Kelly Teal has more than 20 years’ experience as a journalist, editor and analyst, with longtime expertise in the indirect channel. She worked on the Channel Partners magazine staff for 11 years. Kelly now is principal of Kreativ Energy LLC.

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