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What Elements Should You Look for When Joining a Partner Program?

Get the latest on what's new in Alludo’s revamped Parallels Partner Program.

Alludo Guest Blogger

October 24, 2022

3 Min Read
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Participating in a robust partner program allows resellers, distributors, managed service providers (MSPs), cloud service providers (CSPs), and/or independent service providers (ISVs) to offer clients access to the latest industry-leading products and the most cost-effective, innovative solutions on the market.

Enrolling in a dedicated partner program with an organization can provide a host of benefits to boost your bottom line, including:

  • Improving profit margins

  • Ensuring more predictable revenue streams

  • Strengthening customer loyalty

  • Enabling your teams to provide higher service quality

  • Incentivizing performance and encouraging growth

Many organizations also offer partner portals as part of their programs, which can serve as “one-stop shops” that provide access to critical information, such as:

  • Sales and marketing materials to help your teams understand and sell products more effectively

  • In-depth product training to enable you to support customers

  • Access to the latest product version collateral so you can ensure you’re up to date on the latest features and benefits of the solutions you provide

What’s New in the Parallels Partner Program?

At Alludo, our partner programs are constantly evolving based on our partners’ needs, industry trends and technology breakthroughs. To that end, the Parallels Partner Program has recently been updated.

In today’s global workplace, hybrid and remote access solutions are more important than ever. We’ve redefined our Parallels Partner Program, making it a more distinct entity with a dedicated partner portal for our valued partners.

This program has been updated to deliver enhanced value and support to partners, including resellers, distributors, MSPs and CSPs.

The Parallels portfolio of award-winning solutions includes:

  • Parallels RAS, a virtual desktop infrastructure (VDI) solution that enables secure remote access and desktops

  • Awingu, a remote access technology that acts as a VPN alternative by leveraging a browser-based “clientless” approach to provide access to applications, desktops and files

  • Parallels Desktop for Mac Business Edition, a straightforward and high-performing solution optimized for business environments to run Windows and Mac applications side by side on an Intel and Apple M series chips Mac.

Parallels has been a trusted leader in the virtualization space for over 30 years and continues to evolve to support the remote work needs of today’s organizations. This program update expands our product offering to include Awingu, which was acquired in June 2022, and enhanced benefits including a more robust deal registration incentive program.

Both Parallels RAS and Awingu enable access from anywhere, on any device, empowering organizations to meet the demand for bring your own device (BYOD) policies.

Key Benefits for Partners

Members of the updated Parallels Partner Program receive:

  • Access to our new Partner Portal, an all-in-one hub for technical support, training resources, and marketing resources for our reseller, distributor, MSP, CSP and ISV partners

  • Clear, achievable goals that enable partners to move up quickly through our partner levels, increasing return on investment (ROI)

  • Deal registration incentives that reward partners for bringing new customers to Parallels with the exclusive opportunity to work with that registered lead (that is, other vendors and the Parallels direct sales team will not compete)

  • The ability to participate in joint customer case studies, which are featured prominently on the Parallels websites and promoted on social media

  • Technical certification opportunities to boost partner knowledge and resources

Discover Our Enhanced Partner Portal Capabilities

Another element you should look for in a partner program is the resources and capabilities they offer and how easy they are to access. For example, members of the Parallels Partner program can take advantage of our brand-new Partner Portal that includes:

  • Enhanced search functionality that makes finding specific content easier than ever

  • The ability to create effective demand generation campaigns featuring “campaign in a box” assets

  • Auto provisioning of users, which allows partners to share a portal link so any employee or team member can create their own account

Interested in becoming a Parallels Partner?

Learn more about the Parallels Partner Program today.

This guest blog is part of a Channel Futures sponsorship.

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