The Sales & Marketing KPIs that Actually Matter

The MSP 501 breaks down the metrics that partners should really be paying attention to.

Kris Blackmon, Head of Channel Communities

May 22, 2019

6 Slides

Entrepreneurs don’t usually open their own businesses just for the joy of optimizing their sales funnel. They have a great idea or specific skill set they want to take to market, and then they just have to cobble together some sort of sales and marketing strategy out of things the business gurus write on their blogs or in their advice books. In too many cases, this leads to businesses tracking metrics that don’t really move the needle.

Sales and marketing aren’t the most inspiring topics for many managed service providers (MSPs) who love the tech and not necessarily the business of tech. As Mosaic451 senior cyber analyst Michael Jenks puts it, “I stay out of the sales and marketing world because it’s soul-crushing.”

We hear you, Mr. Jenks.

We reached out to the 2018 MSP 501 to see what metrics the most successful MSPs on the globe use to track their sales and marketing efforts. From recommendations on which tools to use, to customer relationship management strategies, to just plain common sense advice, these 501ers have some solid tips to share. Click through the slideshow above for the inside scoop.

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About the Author(s)

Kris Blackmon

Head of Channel Communities, Zift Solutions

Kris Blackmon is head of channel communities at Zift Solutions. She previously worked as chief channel officer at JS Group, and as senior content director at Informa Tech and project director of the MSP 501er Community. Blackmon is chair of CompTIA's Channel Development Advisory Council and operates KB Consulting. You may follow her on LinkedIn and @zift on X.

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