SonicWall Listening to Channel as It Unveils Partner Program Changes

The latest version of SonicWall’s partner program is designed with MSP and MSSP business models in mind.

Christine Horton, Contributing Editor

September 19, 2023

2 Min Read
SonicWall Listening to Channel as It Unveils Partner Program Changes
Yury Zap/Shutterstock

SonicWall has responded to partner demands with a list of changes to its SecureFirst Partner Program.

The latest version of the SonicWall partner program is designed with MSP and MSSP business models in mind, said the vendor.


SonicWall’s Bob VanKirk

“Our partners are at the heart of every decision we make at SonicWall,” said SonicWall president and CEO Bob Vankirk. “We’re thrilled to unveil a partner program that caters to our partners’ unique needs and aspirations.”

Vankirk said the new program allows partners to determine their level of engagement with the firm. It also allows for “competitive pricing regardless of tier, and it helps increase profitability and efficiency.”

Here’s our most recent list of important channel-program changes you should know.

Changes to the SonicWall Partner Program

The updates include:

  • Partners can start accessing SonicWall partner benefits without training or business planning commitments.

  • SonicWall said it now offers procurement options that fit both business and customer needs. That could be through prepaid subscriptions offered at a discount, or a no-commitment monthly service provider model.

  • SonicWall is now providing direct, immediate access to level 2 or tier 3 agents.

  • There are two new tiered tracks to accommodate varying business sizes and objectives. Velocity will be offered to partners looking to engage with minimal requirements, while Mastery partners will receive all incentives, resources and benefits.

  • Noting that customer acquisition is costly, SonicWall said it will share those costs via “aggressive discount levels” for any new accounts. These discounts are available for all tiers.

  • Partners can learn to position, sell and deploy the SonicWall portfolio with product-specific courseware, specializations and industry-recognized certifications via the SonicWall University.

SonicWall Partner Program Built On Partner Feedback


SonicWall’s Michelle Ragusa-McBain

SonicWall appointed Michelle Ragusa-McBain global channel leader in August. She vowed that SonicWall would “listen more and talk less, [and] we will make our leadership available to listen and interact with our partners.”

The exec said the changes announced to the SonicWall partner program on Tuesday demonstrate “a goal of a long-term, collaborative approach to business,”

“Our goal is to empower partners to explore new business opportunities and remain competitive in the market. The enhanced program caters to every stage of partnership from brand-new to established, offering benefits regardless of a partner’s business model,” she said.

New North American partners will onboard directly into the new partner program immediately.

Want to contact the author directly about this story? Have ideas for a follow-up article? Email Christine Horton or connect with her on LinkedIn.


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About the Author(s)

Christine Horton

Contributing Editor, Channel Futures

Christine Horton writes about all kinds of technology from a business perspective. Specializing in the IT sales channel, she is a former editor and now regular contributor to leading channel and business publications. She has a particular focus on EMEA for Channel Futures.

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