SoftwareOne Waves Goodbye to Reseller Roots with Rebrand

SoftwareOne launches new brand to reflect transformation to software and cloud solutions provider.

Christine Horton, Contributing Editor

January 9, 2023

2 Min Read
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Software and cloud solutions provider SoftwareOne has rebranded to position itself as a one-stop-shop for B2B IT.

The new brand identity and market positioning reflects the company’s transformation over the last five years, it said.

In a blog, the firm explained that for 30 years, SoftwareOne has been a software reseller. Now it says the Switzerland-based company has evolved into a global software and cloud solutions provider.

“Our new brand reflects SoftwareOne’s evolution,” it said. “We deliver the all-in-one solution combining IT strategy, procurement and optimisation necessary to win in today’s competitive digital environment.”

Becoming An All-in-One Provider

Since 2018, SoftwareOne has expanded its professional and managed services portfolio. It has achieved this organically and via acquisitions, adding more than 5,500 new employees and tripling in size. Today, the company offers cloud and application services, SAP services, digital workplaces, security and FinOps as well as commercial software offerings such as IT asset management (ITAM), software sourcing and software publisher advisory. SoftwareOne has also developed vertical expertise in the construction, finance, government and nonprofit sectors.


SoftwareOne’s Dieter Schlosser

“[This]reflects the all-in-one provider we have become,” said SoftwareOne CEO Dieter Schlosser, commenting on the rebrand. “The way organizations buy and manage software has been changing for years, driven by the move to cloud and an everything-as-a-service model. Drawing on our strong foundation and licensing expertise, we have built a holistic offering and an exceptional team of experts to serve our clients along their entire cloud journeys.”

SofwareOne-logo-2023.jpgThe SoftwareOne rebrand introduces a new black and white logo, in which the word Software is incorporated into the word One. Rebranding of local country websites and offices will be managed in stages to ensure a smooth transition across its 90 markets in the coming months.

New Visual Identity

“We’ve been characteristically humble about the fact that SoftwareOne is redefining how the world buys, builds and manages everything cloud. Now it’s time to celebrate this,” said Susanna Parry-Hoey, chief marketing officer, SoftwareOne. “After months of effort, we have arrived at a definitive market positioning, rearchitected offering portfolio and exciting new visual identity.

“From independent advisory and full implementation to managed services, clients can pick and mix what they need. We want people to take another look at what we’ve become,” she added.

Want to contact the author directly about this story? Have ideas for a follow-up article? Email Christine Horton or connect with her on LinkedIn.


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About the Author(s)

Christine Horton

Contributing Editor, Channel Futures

Christine Horton writes about all kinds of technology from a business perspective. Specializing in the IT sales channel, she is a former editor and now regular contributor to leading channel and business publications. She has a particular focus on EMEA for Channel Futures.

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