October 24, 2023
Radware partners now have access to its enhanced cybersecurity partner program with an expanded offering for MSSPs.
The refreshed program will make it easier for MSSPs to expand their value-added service portfolio and manage the hosted security services needed to address the surge in cyberattacks and shortage of skilled cybersecurity talent. To accelerate revenue growth, partners will have access to new licensing models, expanded technical training, and more marketing and sales enablement tools.
Through Radware’s global program, MSSPs can white-label or resell Radware’s suite of integrated application and network security solutions, which are designed with algorithms to automatically adapt to changes in the threat landscape, applications and infrastructure. The portfolio includes distributed denial of service (DDoS) mitigation, application and API protection, a web application firewall, and bot detection and management.
Needs of Radware Partners, Customers Considered
Julie Igorevna, Radware's partner programs and enablement lead, said the decision to enhance the partner program arose from a combination of factors, including changes in the technology landscape, and the needs of partners and customers.
Radware's Julie Igorevna
"For starters, the cybersecurity landscape is constantly evolving with the emergence of new threats, attack vectors and technologies, so the partner program needed to evolve, too," she said. "Customer expectations are also increasing. As customers become more sophisticated and security conscious, they expect more comprehensive solutions and services. The enhanced partner program aims to better align our partners with the capabilities to meet customer needs. The enhancements were geared towards ensuring our partners have the competitive edge in the market."
Input from MSSPs played a crucial role in shaping the enhancements to Radware’s partner program, Igorevna said.
"MSSPs often have a unique perspective on market trends and customer requirements since they are on the front lines of managing and mitigating cybersecurity threats," she said. "This feedback loop provides valuable information about emerging challenges and opportunities, which we then use in shaping the program. MSSPs also brought suggestions for collaboration, co-marketing and joint go-to-market strategies. The program was built to facilitate these partnerships so MSSPs could make use of Radware's resources even more effectively."
Benefits for Radware Partners
Through the program, Radware partners get a variety of benefits that cater to MSSP business requirements. They include:
New flexible licensing models.
An expanded portfolio of partner enablement and marketing support tools, as well as enhanced training resources to drive outcomes and ensure growth.
More sales and technical support from Radware’s security experts.
Radware’s real-time threat intelligence and analytics to help customers stay ahead of potential breaches.
A unified management platform and user-friendly interfaces that streamline workflows and simplify the management, monitoring and operation of security services.
Automation and orchestration capabilities that reduce human error and simplify routine tasks, such as provisioning, policy enforcement and incident response.
"The enhanced program streamlines the onboarding process, which means quicker access to resources, technical support and product information, and less time to get up and running with Radware solutions," Igorevna said. "Once they are onboarded, MSSPs receive in-depth product training and support that has been tailored to their unique needs. In short, we want to make sure they have the knowledge and expert backing needed to deploy, manage and maintain Radware solutions, as well as excel in their role. The program also encourages co-marketing and joint go-to-market initiatives to help them open new avenues for growing their reach and customer base."
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