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Post-Earthquake, Apple Stores in Japan Used as Safe Havens

Amid the horrifying news of the devastation wrought by the recent earthquake and subsequent tsunami in northern Japan, The VAR Guy has been touched by one story in particular. Kevin Rose, founder of Digg.com,  posted on his blog e-mails from an Apple Store Japan employee who explained how Apple stores became bastions of communication and safe havens during the aftermath of the disaster.

The VAR Guy

March 17, 2011

2 Min Read
Post-Earthquake, Apple Stores in Japan Used as Safe Havens

Amid the horrifying news of the devastation wrought by the recent earthquake and subsequent tsunami in northern Japan, The VAR Guy has been touched by one story in particular. Kevin Rose, founder of Digg.com,  posted on his blog e-mails from an Apple Store Japan employee who explained how Apple stores became bastions of communication and safe havens during the aftermath of the disaster.

You can read the full e-mails here, but here’s the gist of it:

  • During the quake, Apple employees calmly helped people find shelter under their giant wooden display tables.

  • After the quake, Apple employees brought out surge protectors and extension cords with iOS adapters so people could charge their mobile devices.

  • Apple provided free access to Wi-Fi (apparently a rarity in Japan) and display Macs to help families connect via Twitter Facebook, UStream, FaceTime and other sites.

  • Even though the store officially closed at 10 p.m., the Apple Store maintained the free Wi-Fi connection for people outside the store.

There’s a follow up e-mail, too, describing how Apple took care of its corporate employees, letting them sleep in corporate headquarters and ensuring their safety was a priority. Apple also offered to pay for hotel rooms for employees who were unable to get home.

With as much bad news hitting the airwaves these days, our resident blogger appreciates hearing a bit of good news every now and then.  The VAR Guy thinks it’s good to see a company do right by its employees and its customers in a time of crisis.

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