Cisco CX capabilities help partners differentiate their business for faster growth and more profitability.

Cisco Guest Blogger

January 14, 2022

3 Min Read
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At Cisco Partner Summit late last year, we announced a new suite of CX offers and capabilities: Cisco Partner Lifecycle Services (PLS). Cisco partners can now sign up for PLS, which will help them differentiate their business for faster growth and more profitability. Additionally, enhancements to our Partner Experience Cloud (PX Cloud) can simplify access to data and predictive analytics, while digital Customer Success and Renewals engagements can accelerate customers’ time to value.

Cisco’s New Partner Lifecycle Services (PLS) Opens for Registration

This new services suite offers partners an opportunity to gain full access to the entire Cisco Success Portfolio. For the first time, Cisco partners can select the Cisco services they want to resell, combine them with other services and market them under their own brands. This modular approach gives partners the flexibility to differentiate their business and enhance their CX practice.

 “Our customers are always looking for different options and ways to do business, so this gives us the ability to customize things the way they need it.” – Allen Lee, Director of Support Services for Red River

Once partners achieve PLS eligibility, they can establish expertise in any particular niche–whether it’s business-critical advisory services, ensuring high system reliability through 24/7 solution support, or project-by-project guidance–focusing on the opportunities that provide them with the greatest potential for growth.

“Cisco’s new Partner Lifecycle Services will enable partners’ ability to deliver higher-value services to their customers,” said Leslie Rosenberg, VP, Network Life Cycle and Infrastructure Services, IDC. “Flexible access to the entire Cisco Success Portfolio, including new analytics and insights capabilities, will provide partners with the ability to differentiate and enhance the breadth of how they meet their customers’ needs.”

PX Cloud: Simple, Unified Intelligence for Partners

The other key component of our new offerings is the Partner Experience (PX) Cloud. Using custom APIs, partners can merge their own data and permissioned data from their customers and Cisco into a single dashboard. This allows unparalleled insights into the customer experience.

With PX Cloud, PLS partners will gain instant visibility into the use cases each customer has implemented, and which customers are at risk of not renewing their subscriptions on time, allowing partners to take remedial action.

“It really comes down to how we consume data and use it to effectively run our business, which is one of our biggest challenges today.”

 – Sandra Lundin, Director of Customer Success for CDW

PX Cloud’s predictive intelligence and customer insights help to identify opportunities for growth. Along with these new initiatives, Cisco is offering new training and certification programs that will empower partners to take advantage of all that PLS and PX Cloud have to offer.

Accelerating Customer Success for Our Partners

Cisco partners can enable their customers to progress through the CX Lifecycle journey with one seamless experience. By ensuring that our customers adopt the products they purchase, we can accelerate our customers’ time to value. With Customer Success data and recommended actions now available in PX Cloud through Success Program Insights, Cisco partners get visibility into where customers are in the lifecycle, can engage these customers, and receive the right playbook for that engagement.

Cisco CX + Partners, One Team, One Family

When our partners succeed, Cisco succeeds. We rely on our partners to scale. Our customers truly value the one-on-one connection they have with trusted partners, engaging more deeply and frequently with those partners than with Cisco itself. It’s a relationship that we are committed to nurturing and growing. And, with our new suite of services, we are providing our partners with the essential tools to enhance their capabilities, improve their profitability and drive success for their customers.

Together, we can drive better business outcomes. Cisco Partner Lifecycle Services, PX Cloud and the Success Program Insights will help us make 2022 the best year yet.

Learn more about all the resources and tools we have available to help you grow your CX Partner Practice. Missed the Business Impact Session at Partner Summit? Check it out here.

 This guest blog is part of a Channel Futures sponsorship.

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