Partners can help customers better build and secure their software supply chains.

Edward Gately, Senior News Editor

September 12, 2023

2 Min Read
JFrog partners get new program
Eric Isselee/Shutterstock

JFrog partners have access to the company’s new global channel program that aims to ease customer adoption of its solutions through third parties.

The new program also aims to create new revenue streams for JFrog and its partners. It’s designed around a co-sell motion, allowing partners to learn by working hand-in-hand with JFrog solutions engineering, professional services, marketing and support teams. This approach provides JFrog partners with “ultimate freedom” to build and scale their practices while accelerating time to revenue, the company said.

The program’s framework allows JFrog partners to deliver DevOps and DevSecOps solutions to help companies better build and secure their software supply chains.


JFrog’s Kelly Hartman

“Our aim is to provide value to partners by allowing them to tap into our solutions and expertise, which is trusted by many Fortune 100 companies across the globe,” said Kelly Hartman, JFrog’s senior vice president of global channels and alliances. “We flipped the traditional investment-heavy partner model on its head because we think of our partners as strategic accomplices. Together, we’ll push the boundaries of technology to conquer the multi-billion-dollar DevOps, DevSecOps, MLOps and IoT markets while helping our joint customers reach their business goals.”

Here’s our most recent list of important channel-program changes you should know.

JFrog Partners Get More Flexibility with New Program

JFrog’s partner program provides the flexibility to choose how partners want to create customer value with several options for each customer engagement. Certified partners can choose to co-sell, resell or sell into U.S. government agencies with dedicated programs to support each motion pre-and-post sales.

All program options are now available along with a partner portal to simplify engagement.

The partner program also provides:

  • New incentives and deal structures that give partners multiple ways to generate more revenue.

  • Dedicated partner managers from the start of the journey for seamless onboarding.

  • Engaged JFrog sales and technical teams to support each qualified opportunity.

  • Curated sales and technical enablement to get partners trained on the JFrog platform.

  • Jump-start, co-branded marketing kits to help partners generate interest and foster new opportunities.

  • Access to an expanded product and sales enablement resource library of assets.


JFrog’s Tali Notman

“JFrog expands rapidly within the enterprise, offering both on-premises and cloud solutions,” said Tali Notman, JFrog’s chief revenue officer. “Our foundation was established through strong community support, and we’ve become pioneers in the DevOps and security realms. As we prepare for the future, I am enthusiastic to witness how our scale will further flourish through collaboration with our trusted third-party partners.”

Want to contact the author directly about this story? Have ideas for a follow-up article? Email Edward Gately or connect with him on LinkedIn.

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About the Author(s)

Edward Gately

Senior News Editor, Channel Futures

As news editor, Edward Gately covers cybersecurity, new channel programs and program changes, M&A and other IT channel trends. Prior to Informa, he spent 26 years as a newspaper journalist in Texas, Louisiana and Arizona.

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