HPE CEO Spotlights ‘North Star’ GreenLake to Kick Off HPE Discover
“GreenLake should be synonymous to HPE,” said Antonio Neri.
Shutterstock
Neri said HPE’s vision is centred around “the Age of Insight.”
“Core to that is the data that we’re generating today at an amazing pace. We live now in a truly distributed enterprise. The digital economy is now taking a significant foothold. Digital transformation for the enterprise is accelerating at a pace we haven’t seen before. Core of that is digitising the business through applications and data that ultimately deliver outcomes for the customer. That’s why we are exiting what I call the ‘Information Era,’ where we were data rich, but insight poor.
“That’s why we as a company are accelerating our vision to become the edge-to-cloud platform company that eventually accelerate outcomes from that data. Customers need more than ever an edge-to-cloud architecture where the core of that is the data.”
For HPE, its edge-to-cloud architecture is HPE Green Lake. “It’s all about the experience that we can provide to our customers,” said Neri.
The CEO said he was “incredibly excited” about the acquisition announced yesterday of startup Determined AI. He said it was small but “very symbolic of what we see in the market.”
“If you think about AI or machine learning or deep learning, one of the biggest challenges customers have is they don’t have the expertise. Second, there is a lot of preparation of data that happens upfront. You need to architect the right algorithms and then run it and then deploy that outcome somewhere.”
Neri pointed to HPE’s acquisition of supercomputer vendor Cray. He noted that Determined AI can help HPE deliver outcomes to customers and can integrate the acquisition at massive scale.
“We make it much easier for customers,” said Neri. “Which means they don’t need capex, they can consume it as a service. They can focus on data, which is the value of their business.”
“GreenLake is the NorthStar of everything we do in the company,” confirmed Neri.
The CEO claimed HPE’s updates to its as-a-service cloud platform accelerates its “differentiation and market leadership”. These include new ways to configure and provision different workloads, monitor assets, secure architectures and provide flexible consumption capabilities.
“It is an open platform that allows our customers to innovate on that data. And for our partners, which obviously is an important component of our ecosystem, to add their own services,” he said.
However, Neri was adamant that HPE GreenLake is more than a pay-as-you-go payment offering.
“Let me be clear, GreenLake is an experience, a service that we provide to our customers, which delivers the entire solution that you can consume as a service. [It] has nothing to do with a payment model. Payment is a component of it. But it’s actually the full optimised solution for whatever outcome you’re trying to achieve.
“If you want to backup recovery, we can offer that as a fully integrated solution. You want SAP as-a-service we can offer that so you can scale up and down. If you want VDI as a service…the whole VDI implementation is fully optimised. To do that, you need a lot of software, and a lot of integration that happens automatically. On behalf of the customer, without spending cycles … doing that themselves.”
When asked if GreenLake will become better known in the marketplace than HPE in time, Neri replied “absolutely”.
“That’s the goal,” he said. “That’s why we laid out a vision that GreenLake should be synonymous to HPE. This will be our leading product, our leading experience, where everything else underneath is part of that experience. Whether it’s connectivity as a service, data services, workload optimization, AI, machine learning, all of that caters to that platform. That’s why we said HPE is edge-to-cloud platform as a service company. Definitely.
“If people get [GreenLake] confused with HPE, I’m good.”
When asked if GreenLake will become better known in the marketplace than HPE in time, Neri replied “absolutely”.
“That’s the goal,” he said. “That’s why we laid out a vision that GreenLake should be synonymous to HPE. This will be our leading product, our leading experience, where everything else underneath is part of that experience. Whether it’s connectivity as a service, data services, workload optimization, AI, machine learning, all of that caters to that platform. That’s why we said HPE is edge-to-cloud platform as a service company. Definitely.
“If people get [GreenLake] confused with HPE, I’m good.”
HPE’s Antonio Neri
HPE president and CEO Antonio Neri kicked off HPE Discover 2021 on Tuesday. With the theme of the event edge-to-cloud, Neri provided insight into HPE’s areas of focus this year.
It may be no surprise that many of the vendor’s announcements are geared around HPE GreenLake. Indeed, Neri describes it as “the North Star of everything” HPE does. As such, HPE announced updates to the as-a-service platform at HPE Discover. These include new ways to configure and provision different workloads, monitor assets, secure architectures and provide flexible consumption capabilities.
Click through the gallery above to learn how Neri outlines his vision, and why he would be happy for GreenLake to become more well-known than HPE.
Read more about:
MSPsAbout the Author(s)
You May Also Like