February 2, 2022
Sponsored by Alludo
As the Corel partner program continues to grow both in active partner count and revenue, we want to take a moment to thank our partners. 2021 was an exceptional year, and we could not have done it without all of you.
As we look ahead to our key goals and expectations for 2022, let’s first take a quick look back at everything we accomplished last year.
Notable 2021 Achievements
2021 was a transformational year for the Corel channel business as we re-energized our partner program, including enhancing our enablement tools and training through the creation of a new, “One Corel” partner portal that supports all Corel brands and products.
Last year also saw the execution of over 450 go-to-market campaigns with our partners through the use of our marketing development funds (MDF).
A notable achievement by Corel Channel Chief Jaime Becker was her win as “New Channel Chief of the Year” in the Channel Innovation Awards by Channel Partner Insight. This was a huge recognition for Jaime, her team and Corel as a whole.
2022 Goals and Expectations
With Corel’s expanded partner deal registration program, we plan to continue to reward our amazing partners. We’ve put processes in place to help partners grow by quoting, selling and delivering to customers faster. We’ll continue along this path for an even more prosperous 2022.
In addition, we now have a solid foundation to work from and expect to scale even more with our partners in 2022, particularly among high-growth product categories within the Corel suite.
In 2021, we saw many channel mergers and acquisitions, and we do not expect that to change in 2022. Corel will continue to deliver training and collaboration tools as some of our partners’ landscapes have changed and continue to evolve.
Corel will also continue to drive new initiatives to collaborate with partners to drive sales growth of the entire Corel portfolio, including CorelDRAW, MindManager, Parallels and WinZip products. We are laser-focused on enabling partners to go to market faster with our products and expand their customer base through joint marketing collaboration opportunities.
Corel Partner Program: Three Main Areas of Focus
The Corel partner program will continue to focus on three main factors: trust, flexibility and growth.
First, it’s critical that our partners trust Corel and are excited to work with us, and that we continually help build this trust by making it easy and rewarding to do business with us.
Next comes flexibility. Our partner program suits the needs of different types of partners as they serve different types of customers. We recognize that a “one size fits all” approach does not make sense for all partners, and thus we must remain flexible to ensure everyone meets their goals.
Last (but certainly not least) comes growth. At the end of the day, we want to succeed by achieving fast growth alongside our partners, and we’re committed to doing everything it takes to make this happen.
All three of these main factors are driven by the people who make up our channel team, and through the human-to-human connections we continue to make. Corel is committed to this more than ever, and we appreciate our partners’ commitment to this as well.
Plans for the Channel Partner Program in 2022
Move to Subscription
Corel has been on a mission to grow our subscription model, and we couldn’t do it without our partners by our side. As our partner ecosystem continues to expand, our partner program is projected to increase to represent an additional 5% of Corel’s overall business in 2022.
We expect accelerated growth in this subscription revenue model in 2022, and we would not have seen the success we have already without the help of our loyal partners.
Corel’s focus on subscriptions allows us to deliver innovation faster to our customers while providing more predictability and visibility. This model fosters both accelerated growth and a more enduring business model over the long term.
Product Offerings through MSPs
Another focus for partner growth within Corel is offering our products through our MSPs. As customers continue to evolve in the ways they purchase, we must offer our products as part of an overall solution offering—and our MSPs can do just that.
“I know from my own experience working with global channel partners that we have to be adaptable to all partners and not assume anything,” said Corel Channel Chief Becker. “Partners’ business models are different, and we need to work jointly with them to effectively sell to their customers. We take this to heart by listening to our partners’ needs so we can grow with them. I continue to have great confidence in our future as Corel continues to drive growth in innovation and position our partners for success.”
We hope you follow along on our 2022 journey and join us in taking the Corel partner program to new heights. Learn more about the Corel Partner Program today.
This guest blog is part of a Channel Futures sponsorship.
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