Confused about how to define and publicize your brand? Check out our upcoming webinar with expert Janet Schijns.

Kris Blackmon, Head of Channel Communities

October 8, 2019

2 Min Read

Message houses. Brand personas. Social media promotion. Company voice, tone, value propositions. Building a brand is necessary in today’s noisy, digital world, but just because we have to do it doesn’t mean we know how.

In the inaugural MSPmentor Educational Series webinar on Thursday, Oct. 17, well-known channel consultant Janet Schijns, CEO of JS Group, walks you through how to build a brand that sticks in a one-hour webinar. The session comes complete with a workbook to walk you step by step through crafting a company and personal brand that gets the attention of prospects and the industry.


JS Group’s Janet Schijns

The MSPmentor program is part of the Channel Futures 501er Community initiative, designed to help managed service providers (MSPs) and other partner types share best practices, score educational opportunities, engage in networking events and take part in community discussions that drive the future of the MSP market. As part of this initiative, more than a dozen industry influencers, including analysts, channel chiefs and consultants, have committed to engaging with the Community to share advice, expertise and connections.

The webinar from Schijns will be the first in a series of MSPmentor educational content from Channel Futures and the MSP 501.

“Today, more than ever before, your brand matters,” explains Schijns. “Customers, future employees, influencers and prospects all engage with your brand in powerful new ways that impact your business at every stage of their experience. During this fast-paced session, [I will share] how to position your firm and yourself for success in a digital normal world, how to activate your brand, and how to increase your connections in an increasingly complex market.”

Click here to download Schijns’s presentation that teaches how to take charge of your brand and reap the rewards, and download your free copy of her in-depth brand-building workbook here.

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About the Author(s)

Kris Blackmon

Head of Channel Communities, Zift Solutions

Kris Blackmon is head of channel communities at Zift Solutions. She previously worked as chief channel officer at JS Group, and as senior content director at Informa Tech and project director of the MSP 501er Community. Blackmon is chair of CompTIA's Channel Development Advisory Council and operates KB Consulting. You may follow her on LinkedIn and @zift on X.

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