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Vonage Channel Partners Get Redesigned Program, New Partner PortalVonage Channel Partners Get Redesigned Program, New Partner Portal

The launch is part of Vonage Accelerate, the company’s strategic growth initiative.

Edward Gately

May 5, 2021

3 Min Read

Vonage channel partners now have access to a redesigned channel program and a new partner experience portal.

The launch is part of Vonage Accelerate, the company’s strategic growth initiative. The redesigned program includes enhanced capabilities, incentives and training platforms.

Improved Partner Experience

Jim Regan is Vonage‘s channel chief.

Vonage's Jim Regan

Vonage’s Jim Regan

“Improving partner experience is a driving force behind all Vonage sales, product, operational and marketing efforts,” he said. “Both the partner program and the portal are part of a strategic growth initiative with the singular goal of providing a holistic partner experience, coupled with … partner incentive and compensation structures — in 2021 and beyond.”

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The new program and portal give partners an “aggressive path to grow with richer benefits,” Regan said.

“It is also designed to meet the needs of our fast-growing partner community across the globe — both in terms of numbers (more partners), new partner models (distributors, VARs, resellers and referral partners) and new channel markets (EMEA, Canada, Australia and New Zealand),” he said.

The program’s tiered structure incentivizes a partner’s journey with Vonage, with multiple paths to tier up as their business grows. Each tier – explorer, select, insider and pinnacle – has its own set of benefits.

The program also includes more personalized support for partners and their customers before, during and after deployment. In addition, it offers faster onboarding for new partners. That ensures teams have the ongoing support and training they need to get the most out of their Vonage products and services.

New Training Platform

There’s also Vonage Verified, a new partner onboarding and training program. Vonage Verified helps partners grow through monthly live training sessions and comprehensive product training.

“We have made significant investments in growing on-demand regional pre- and post-sales implementation and engineering teams to ensure swift deal packaging and conversion,” Regan said. “We have also enhanced and equipped our dedicated partner program teams to evaluate and develop efficient workflows that swiftly process everything from in-depth onboarding training to daily transactions with channel partners.”

Additionally, with more dedicated product training capabilities, Vonage is providing more to- and through-marketing support, he said. This helps partners better capture demand regionally to expand their market share.

“All of the steps we have taken with this launch are a testament to our commitment to deliver ease of use, ongoing support and ultimate profitability to our partners,” Regan said.

The success of partners’ business is instrumental to Vonage’s growth, he said.

Shane Speakman is vice president of UCaaS for Telarus, a Vonage pinnacle partner.

“The Vonage channel partner program and tools like the partner experience portal enable us to continue to put the customer first and provide the Telarus team with everything they need,” he said. “It includes training, marketing collateral assets, sales support and more to help our partners and us succeed.”

Want to contact the author directly about this story? Have ideas for a follow-up article? Email Edward Gately or connect with him on LinkedIn.

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About the Author(s)

Edward Gately

Senior News Editor, Channel Futures

As news editor, Edward Gately covers cybersecurity, new channel programs and program changes, M&A and other IT channel trends. Prior to Informa, he spent 26 years as a newspaper journalist in Texas, Louisiana and Arizona.

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