The major update to the Bitdefender program is the new incumbency program.

Edward Gately, Senior News Editor

April 8, 2021

2 Min Read
Software update

Bitdefender just enhanced its Partner Advantage Network (PAN) to increase revenue opportunities and make it easier for partners to work with the company.

The new Bitdefender Partner Advantage Network allows partners to sell the company’s solutions and services for threat prevention, detection and response.

In 2020, Bitdefender grew its active channel partner count by 21%. It also increased channel-driven billings significantly year over year.

Andrada Georgescu is Bitdefender’s worldwide partner program development manager.


Bitdefender’s Andrada Georgescu

“In collaborating with more than 20,000 resellers worldwide, one of our credentials is to ensure partners’ growth, and that working with us is simple and straightforward,” she said. “In keeping our promise, we are constantly updating the PAN program and portal to offer an improved partner experience and reward partners that invest their time and effort in us.”

The program offers multiple levels with increasing benefits as partners conduct more business with Bitdefender. The program also enables partners based on their specialization in products and/or services.

Incumbency Program

The major update to the Bitdefender Partner Advantage Network is the new incumbency program, Georgescu said. It rewards partners that invest in strengthening customer relationships and maintaining their renewal of Bitdefender licenses.

“Protection and increased profitability will be guaranteed at renewal in an incumbency scenario,” she said.

Bitdefender also updated a series of tools in the program portal, Georgescu said. Those include the portal dashboard, partner status visibility and improved sales support.

“Likewise, we invested a lot in the enablement program for the channel,” she said.

Here’s our most recent list of important channel-program changes you should know.

Bitdefender is constantly updating its e-learning platform with new partner tutorials and content offering an improved training experience.

At the start of the pandemic, Bitdefender asked partners to share their opinions, Georgescu said.

“We also used this survey to learn how we can better serve our customers and channel partners overall,” she said. “Following their feedback, we designed the reselling channel program’s 2021 expansion.”

Mathias Schick is head of solution and practice management security at Bechtle Logistik & Service.

“With Bitdefender, we have a strong and reliable partner to protect our customers from constantly evolving threats,” he said. “In addition to innovative security technologies, it is excellent support that characterizes our strategic cooperation that optimally supports us in continuously maintaining and expanding business relationships.”

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About the Author(s)

Edward Gately

Senior News Editor, Channel Futures

As news editor, Edward Gately covers cybersecurity, new channel programs and program changes, M&A and other IT channel trends. Prior to Informa, he spent 26 years as a newspaper journalist in Texas, Louisiana and Arizona.

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