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Trend Micro Channel Partners Get Revamped Partner Program with Cloud Service Expansion

The new program has a cloud-first focus.

Edward Gately

April 22, 2021

2 Min Read
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Trend Micro channel partners have access to the company’s revamped partner program with more cloud services resources and partner rewards.

Trend Micro says the revamped program makes it more profitable for its channel partners to deploy cloud security services via authorized distributors. The same holds true for going through the AWS Marketplace or the AWS Consulting Partner Private Offer (CPPO) program. Many cloud-native partners already resell AWS services.

Louise McEvoy is Trend Micro’s vice president of U.S. channels.

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Trend Micro’s Louise McEvoy

“Our approach is about customer success and helping Trend Micro’s partners build a long-term trusted relationship with their customers,” she said. “As businesses have been accelerating their digital transformation, especially during the pandemic, and with the huge change in the way customers purchase, our goal is to improve our approach so that we can best help our partners and their end customers achieve their cloud requirements and security demands.”

Integrating Trend Micro Security Services

Enabling partners to build their technical competencies and integrate Trend Micro security services into their cloud service offerings is the core of the new program, McEvoy said.

“This new model helps them secure a wide range of application environments with confidence and helps make them more profitable,” she said. “Our partners are an integral part of the Trend Micro sales fabric. Their input is invaluable to us and we considered everything they suggested.”

Here’s our most recent list of important channel-program changes you should know.

The cornerstones of the cloud-first partner program are:

  • A cloud-first focus on partners that provide cloud services.

  • Increased deal registration discounts to protect margins for partners who register opportunities and work with Trend Micro.

  • Cloud marketplace bundles and security services enablement.

  • Early warning services. Partners can build their services to help customers respond to and mitigate threats.

  • A compensation shift from a tier-based standard discount model to a flat standard discount for all partner types.

Working With Partners

“This revamped, modernized partner program embraces and works with the way partners are purchasing, whether it be on-premises or through the cloud marketplace,” McEvoy said. “Partners are also getting up to 15% increase in their margins with Trend Micro.”

Trend Micro offers enhancements leveraging the Trend Micro Cloud One and Trend Micro Vision One platforms. This helps partners build more services.

“These new service opportunities are what differentiate Trend Micro partners, add value to their end customers and drive customer success,” McEvoy said. “No other competitor is engaging their cloud partners to build cloud services at these capacities.”

Jon Jensen is vice president of cybersecurity at Presidio.

“In recent years, Presidio has made the strategic decision to grow our cloud-based business,” he said. “We have been partners with Trend Micro for many years. And the changes they are making ensures that our partnership will only grow stronger.”

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About the Author(s)

Edward Gately

Senior News Editor, Channel Futures

As news editor, Edward Gately covers cybersecurity, new channel programs and program changes, M&A and other IT channel trends. Prior to Informa, he spent 26 years as a newspaper journalist in Texas, Louisiana and Arizona.

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